Let’s start this post by recycling this graphic:
Long time followers know what this is all about, but I’m going to write about it for the new folks out there. I use my original character, Lisa Burton, to host an imaginary radio show on this blog. Lisa Burton Radio interviews the fictional characters from your books.
These are a bit of a collaborative effort; whereby, I get your notes and create the shtick. You fill in the blanks where your character would interact with Lisa. These post on Thursdays.
I didn’t have a guest this week, but I’m set for next week. I must have a dozen of these interviews in the mail in various stages right now, but they aren’t getting finished for whatever reason. Some folks get halfway through the process, then simply disappear.
I generally work up the shtick over the weekend and send it to you. The following weekend, I assemble what you return and schedule the posts. With full time employment this system works for me.
The spot has proven to be quite popular, and I’ve been able to keep this going for nearly two years now. I’ve gotten emails about authors who sold books on the day of the post, and some who’ve seen fresh movement in older titles. LBR makes a good place to stop on a blog tour, or as part of a second effort. It works well in conjunction with discounts and free days for those who plan ahead.
Obviously, some posts perform better than others. Some depends on participation by the guest author, some depend on the book itself. For myself, I share them across a spectrum of social media sites, and many of my author friends do too.
Do you have a book that could use a kick in the pants? How about a new one making the rounds? Consider using your character as another way of marketing your book. This is what LBR is all about.
Please check out the Lisa Burton Radio category in the sidebar to see those who’ve gone before. It will give you a good idea of how the posts flow, and the inclusion of your covers, blurbs, bios, etc.
I traditionally hide my email address in the page dedicated to the interview process, but here is it for this post firstname.lastname@example.org Drop me a line and let’s do this thing.
I’m going to ask you to use the sharing buttons today. I do this on the LBR posts, but I would like to spread this invitation around a bit for one of my own posts.