Category Archives: Blogging

A small update

I’m going to be pushing The Hat Series all this month. Regular readers will have noticed the reblogs for the first book. To kick things off, I made The Hat free for a few days, announced that at Teri Polen’s Bad Moon Rising event, and hired a push by Fussy Librarian.

Stacking events might be the way to go. I try to share results, both good and bad, but this time they look pretty good.

The Hat made it up to number four on the free lists, and I’m surprised it didn’t climb higher. This is because during the free days I managed to give away 1144 copies of the book. It could be a tougher genre than last time, but those last four notches must require another 400 copies each.

I took a photo, but I’m not sharing it. I want to share this one instead. This was early Tuesday morning when it first hit the free promo. It is a paranormal title, and I thought this was funny. Check out that ranking under Paranormal & Urban Fantasy. Ha ha!

During all this, my pages read really spiked. This seems to be across the whole series, so it must have something to do with the push. Those who understand the indie author’s life seem to get that Kindle Unlimited is still free for them, but I get paid a little something out of the deal.

There will be promo for the other series titles, and I’m also stacking one of those in a couple of weeks.

I mention these things, because some of you might want to try something similar. This time it seems to have worked. It’s October, paranormal titles, blog tour, give always, plus a small paid promo. This could work with the right titles at Christmas, Valentines, and more.

As the rest of it shakes out, I hope you’ll forgive the reblogs. I want to support my hosts as much as possible, and if I can drive them a little traffic, or introduce someone to their sites, they deserve it.

I also had the post over at Story Empire today. I started a series about Three Act Structure that some of you might enjoy. You can check that out here.

This afternoon, Old What’s Her Face and I drove to Twin Falls and met my in-laws. They bought two pigs, and we bought half of one from them. The small freezer is packed tonight, and I’m kind of tired.

Tomorrow, I’ll catch up on your blogs, check for comments on the sites that hosted me, and might even manage to write a chapter. I need to start hacking out my next Story Empire post as we move into Act 2. Then I need to look to my Lanternfish manuscript. It’s back from the formatter and I need to check it this weekend.

I have a hunch there is some ham for breakfast somewhere along the line, too.

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The best month of the year

It’s October, and I love it. Things are cooling off after the outrageous summer we had. Leaves are starting to turn, and everything feels right again.

I was an October baby, so maybe that’s part of it. Old What’s Her Face made me some pumpkin cinnamon rolls for breakfasts. They’re nothing fancy, just the Pop & Fresh kind, but it was sweet of her.

I’ve been working my way through a variety pack of pumpkin beers from Elysian brewing. The Dark ‘O the Moon Pumpkin Stout is really good.

Pumpkin isn’t the only Fall flavor in my world. Mom sent up some of her homemade chokecherry jelly. I would have preferred syrup, but I had it on a pancake this morning anyway. It’s a taste of Fall from my childhood.

We’ve been fiddling with Halloween themed shows to watch. RL Stein has a more adult themed series of films on Netflix. Old What’s Her Face loved the first one, but I had a tough time getting into it. It’s a long month, so there could be something good coming up.

She used her birthday money and bought a Traeger Grill. She loves her gadgets and had to have the one that connects to her phone via wifi. She likes the idea of adjusting the temps while out doing other things. This meant she had to name it. She called it “The Chamber of Barbecue Secrets.” I figured you guys would get a chuckle out of that, I did.

Things are going to get busy at Entertaining Stories, too. I’m taking the entire Hat Series out on tour. This involves having written a bunch of unique posts, so they’re all worth reading. I’ll reblog everything here in an attempt to drive traffic to my hosts. There are going to be some free days, so if you’ve wanted to get into this series, this is a good month to dive in. One volume per week, and it all kicks off at Teri’s Bad Moon Rising event. Promoting a paranormal series in October feels like the right thing to do.

It’s important to support your hosts. If any of you feel so inclined, share the posts from their sites. This could boost their traffic and net them some new followers.

I’ll be watching the comments all month, so let me hear from you along the route.

I sent the second to last chapter of Good Liniment out to my critique group, and Lanternfish is in the hands of my formatter. This means starting all over again when I publish Lanternfish, and getting ready for Good Liniment in the late winter sometime.

Are any of you excited for Fall, October in general, or Halloween? Let me hear from you.

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All that other stuff

It’s been hard to come up with blog fodder lately. There isn’t that much interesting stuff happening. I’m still trying to figure out some October promo. I’d better get it together, because it will be here before I know what’s happening.

I came up with a series for Three Act Structure I want to post on Story Empire. One of them is hacked out, but I want to let it ferment for a day or two before I schedule it. The others should be easy enough to create when I need my next post.

A friend is going on a release tour. I assembled all her materials and scheduled her stop ahead of time. I always give priority to others, and try to make sure they’re taken care of.

I’m still swimming in Asian pears. I tried baking one the other day, but didn’t give it enough time in the oven. I also needed better things to stuff it with. Might try it again. I ate a couple fresh from the tree today, so I should be good on the fiber meter.

This afternoon, I sent another chapter to my Critique group. Sometime in the next week I should have them all back. My next amazing stunt has to be sending Lanternfish to the formatter. I want it to come out sometime in November.

Other than that, I dabbled on my side project for a while. Came to 1300 words, so nothing all that special.

Oh, and I spent an hour on the phone with my daughter. She has raccoons in her yard and sent some pictures. They look like this year’s babies and are probably looking for something to eat. Cute, but best to stay away from them.

Doesn’t seem like a lot for a week. I used to blog three times per week, plus host Lisa Burton Radio. This year has really gotten to me and I don’t seem to have some of the same mojo.

Hope all of you had good weeks and have better weekends.

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Filed under Blogging, Uncategorized, Writing

My Annual Assessment, 2020

Well, here we are. We all know what this year was about. Political strife, a global pandemic, and seeing humanity at its worst, with glimpses of us at our best.

With the Christmas holiday, I kind of checked out. We went to our son’s and spent time with the grandkids. Our daughter was here for Christmas dinner, and we’ve been watching movies. I enjoyed myself, despite the restrictions we all face.

This is supposed to be about my annual assessment, so I’d better get on with it. Some of you are probably expecting some doom and gloom, and nobody will blame you, but that’s not how I see my year.

It all started out with such promise. 2020 was the Year of the Rat. I was born on the Year of the Rat. My first publication came out on Chinese New Year, and it features a couple of rats and the parade in San Francisco. It seemed like the table was all set.

Grinders did okay. It has some great reviews, but could use some more. Reviews seem to be harder to come by these days. I think it’s some of my best work and would like to get it to a few more readers.

Performance and reviews are kind of going to be the subject for a few paragraphs. I had an ambitious schedule and succeeded in publishing three books. The next two were continuations of series, which is something new to me.

HMS Lanternfish is book two of a trilogy. It sets up some things that will happen in the final volume, which I’m writing currently. I don’t know what it means, but HMS Lanternfish has less than half the number of reviews than Voyage of the Lanternfish.

I know Voyage has been available for a year longer, so that makes some sense. I also know that it’s a small dataset. Hard to draw conclusions with those kind of numbers.

Rumor has it that with trilogies sometimes the sales pick up after the whole trilogy is available. Some readers have been burned by authors who never finished the job. I understand that, but am working on the concluding tale.

Then there is the Ballad of Mrs. Molony. This is the third entry into the world of Lizzie and the hat. These have all been well received, but nowhere near as popular as the original volume. This is my open ended series, and I intend to keep it going for a few more years. I’m also currently working on volume four of this series.

It’s important to remember that reviews aren’t the same thing as sales. Most books sell more than what they garner in reviews and mine are no exception.

I also took most of the summer off. Three publications per year, for two consecutive years, got kind of draining.

I wanted to post at Entertaining Stories somewhere between two and three times per week. The year started off that way, but in the last month or so I’m lucky to get one weekend post put up.

I will blame some of this on Covid. My blog includes a slice of life along with the antics of Lisa Burton, or my word metrics updates. With Covid, there hasn’t been much of a life at all, let alone a slice worth sharing with the world.

Another excuse is also blog tour fatigue. When promoting three publications, there are a lot of blog tour posts. They fatigue me, and my readers. I keep every post unique, so they’re worth reading, and that is a bit draining.

The Story Empire blog is another pet project. I kept my end of the bargain and covered all my assigned days. I write this every year, but I’m wondering how much more I have to offer over there. I love helping others, and will keep chipping away at it. There comes a point where I have to rewrite and repackage some of my content. New writers are always showing up, so it kind of works. I already have my first January post written and scheduled.

To wrap all this up, I think 2020 was successful. There was a lot to overcome, and we’re all still dealing with it. However, I published three books, interacted with many of you, and met all my goals. In a different year, I might whine a little about low success, but in 2020 I’ll take it.

Once 2021 arrives, I’ll trot out a business plan and we can all converse about that.

Talk to me. How did your business year play out?

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Running out of steam

Old What’s Her Face went to Nevada again. It’s just me and the dogs this weekend. My brother-in-law and his wife moved into their new house, and they’re throwing sod this weekend.

Dog sitting duty hasn’t been that hard, so I tried to use my time wisely. I’ve been mostly blogging all day.

That means sending out letters with proposed dates for tour hosts, then writing their posts as they respond. I still have one more to prepare and will try to do that before I call it a night.

I also marked up a critique sample for one of my group members and sent it out. I like to turn them around fast whenever possible. I only have weekends to work on things and others might be in that boat, too.

Somewhere in the middle of all that, I wrote and scheduled my next Story Empire post. I spent far too much time monkeying around with the block editor, but I need to do that. It looks like it’s here to stay and being curmudgeonly about it isn’t going to help me.

I know the original editor wasn’t exactly self explanatory either and I messed with it for a long time before I found the things I actually use. I never did figure out what that tool that looks like a highway stripe actually does.

Somewhere between waiting on email, and writing posts, I snitched a little reading time. I’m not the proficient reader I was as a youngster, and take frequent breaks. I’m enjoying some quality time to dive into a good book, but I have to do it my way. Eye fatigue is part of the issue.

It got cold here overnight and I actually ran the gas fireplace to take the edge off. I spent about two hours watching the temperature parked at 58 degrees, then decided it wasn’t actually going to warm up. They promised us some rain today, but it only drizzled for a short while. I hope it was enough to settle some of this smoke. It feels like it helped.

Old What’s Her Face comes home tomorrow, and Monday is a holiday. It’s smart for me to accomplish all I can today. It’s relatively calm, but I’m starting to burn out. Maybe, after that last post is sent off, I’ll try to find something on television. I’m in the mood for something Halloween related, but not a slasher.

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Stirring things up

One of my goals while not drafting new material is to shake things up around here. It’s nothing drastic, just an attempt to sweep out the old and try some new things.

I need to change my banner, but with a couple of releases looming, I’ll probably just wait until one of the new books comes out. I can recycle the underwater scene when Lanternfish shows up in the Amazon store.

Start over there.

(Not liking this new editor. This should be centered. Probably fix it with the old editor)

In my sidebar, I always keep the two most recent publications available as quick ways to check out those books. I could put all of them over there, but that would be a busy mess. These images are about to be replaced by HMS Lanternfish and The Ballad of Mrs. Molony in the next couple of months.

You can always find everything on my Amazon page, but if you’d like to check out Serang or Grinders, the links are still there. I think they’re two of my better works. Serang is a great way to climb aboard the Lanternfish saga.

Up Top

All blogs have pages, but very few people check them out. I’m making some changes up there, too. If you were familiar with my layout, you’ll notice something missing. I have retired Lisa Burton Radio.

This regular feature was designed so I could pay back all the help others have given me along the way. I designed something a bit different that loaned out Lisa’s popularity as an interview of your fictional characters. They were labor intensive, but quite productive.

Honestly the interviews worked best when I promoted them. By doing that I kept a regular schedule of one per week for over two years. It was fun collaborating with my fellow authors, and we moved a few books along the way, too.

I wanted some of my time back, and quit pushing authors to try it out. They were available upon request, and there’s the rub. Nobody was requesting them. Most authors are introverted to a degree, but we have to promote our wares someplace. Good free options are drying up from lack of use, and Lisa Burton Radio is one of those casualties.

My door is still open to folks who want a place to promote their books, but you can write the darned things now.

Still up there

I’ve added a new page to check out. Music plays a big role in The Hat series. Lizzie and The Pythons play music as a way to get her out at night and travel around as they explore the supernatural world.

Some of my Story Empire friends suggested that playlists are popular and that I should consider sharing one. I’ve never tried anything like this before, and didn’t have a playbook, so I made my own up.

I have a huge playlist on my phone that goes along with these books. However, I limited this page to things that got mentioned in the books. Videos are bandwidth eaters, so I didn’t want a page of videos to clog up your processors. I went with links to most of them, but included a few videos from key moments in the stories.

I won’t publish The Ballad of Mrs. Molony until later this year, but I included the music up above. Maybe it will inspire some interest in that tale. When I have a link and cover I’ll make sure to update it. I threw in a couple of tiny Lisa Burton posters for flavor. As I get those for Mrs. Molony, I’ll add one for that book, too.

I’m looking for feedback on this page. If you think I need the artists, let me know. Some of the older tunes don’t have great videos available so I went with what I could find.

I should change the wallpaper from Frankie’s brindle coat to something more summery. My zucchini is trying to bloom, so maybe it’s time for some bright yellow flowers.

Let me know what you think, and if the pointers are centered when you visit, you’ll know I used the good editor to fix what this abomination thinks I need.

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A blogging kind of weekend

I didn’t even try to write new fiction this weekend. I only get two days, and Old What’s Her Face was off for both of them. I decided to dedicate my time to blogging.

Most of this is the slow promotion of Grinders. I wrote a post that should go live tomorrow, and I’ll try to find time to share it here. I was also invited to do an interview for an old friend, and that will post next week sometime. My promo is all set through this week.

I’m enjoying this promo tour a lot more than past ones. I can manage two a week, and it’s far superior to multiple posts per day for one week. There could be something to keeping the book in the public eye for a longer period of time.

I also wrote and scheduled my next post for Story Empire. I’m working my way through the Character Archetypes over there, and most of them have been pretty fun. This post was work. The Trickster is an odd character to write about, and there are nearly as many opinions about it as there are writing blogs. I have it ready to post later this month, and there is time to tweak it here and there.

Aside from that, welcome to Daylight Savings Time. There is a bill running through the Idaho Legislature to pick one and stay with it all year. Of course it didn’t happen in time to prevent us from changing today. I really don’t care, but know it bothers a lot of people. I need to call my parents this morning, but I’m dragging my feet. Mom probably won’t adopt DST until she gets up this morning.

We managed date night last night, since it was payday. We went to Old Chicago for beer and pizza. I’m halfway toward earning my St. Patrick’s Day tee shirt. We can go back the next payday and complete it. After that we stopped off for tennis balls and Nylabones. It’s not like the dogs are neglected, and sometimes we ought to remember the marketing is designed to hook people.

I’d like to do some reading, but between feisty dogs with new toys, and Old What’s Her Face, it might not happen.

I noticed that I haven’t had a lot of images here lately. All blog posts are better with graphics, and I know that. So here’s a picture of Otto, trying to talk Mom into taking him for coffee. He likes the ride, the baristas all pet him, and he gets one called a pupaccino.

Mom, it’s time to go.

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Busy, but productive

I started my week off with a visit to Mae Clair’s blog. I ended it with a stop by John Howell’s place. These were both stops to promote Grinders. A couple per week is much easier to manage than the dozen or so I’ve done in the past. I still intend to put out a decent number of them, but I’m going to spread them out a bit more.

Lisa Burton went back on the air somewhere in the middle to host Charles Yallowitz. He also has a new book out, so if you haven’t stopped by Lisa Burton Radio, you probably should.

All of these fine people loaned me their space, or have agreed to soon. I would appreciate it if you’d stop by their places and check them out. Maybe you’ll find a cool new blogger to follow. They’re all accomplished authors, so you might find some great reading there, too.

Today, I focused on producing more tour posts for Grinders, but at two per week it was much less stressful. I’m making every post unique, and that allows me to reblog them without sounding like a broken record. More like a wounded record, maybe.

I also made a new pinned tweet. I’m a big believer in the pinned tweet, and regularly share those of my friends and supporters. That’s why I’m embarrassed to admit that I forgot to make one for Serang. Maybe if I hit the Summer doldrums I can toss one out for that story. It isn’t like I don’t have some great artwork to add to it. I’m not much of an artist, but I can cobble together something presentable.

I also worked through critiques for two different projects. My side project was pretty easy, but Lanternfish took some effort. My group helped me make this section so much better, and I owe them a huge debt. Both projects are ready for new words, and I may add some tomorrow. I have some fun research that I need to shoehorn into Lanternfish somehow.

Today I cleared my decks. No idea where tomorrow will lead me, and I don’t really have a plan for it. I’ll check in with all my hosted posts and might even manage some new words. Hope all of you have a great weekend ahead of you.

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Well, it happened

WordPress updated their app to the new block editor. There was the old editor which worked extremely well. Then there was the new editor which everyone hated, causing them to dig deep and keep using the old editor. Then the new block editor came along AKA Gutenberg.

For the most part, everyone hates this one, too. I figured I’d have to adapt or die, so I used it earlier today. I’m using it right now. As far as text goes, it’s no big deal.

My first experience was assembling a promotion post for a friend. I prepared and scheduled it here, then opened the old editor to add links and graphics. That’s workable, but not as cool as being able to do it all here. I like to left justify book covers and author photos. I’m going to try an experiment right here. I want to add a left justified image to this block of text. – Nope. Didn’t work. It can go above or below this paragraph, but not left justified right here.

I started writing my next Story Empire post. This one is about The Herald character. There is a certain amount of research that goes into these, too. It’s part of my Character Archetypes series over there. If you missed out on The Ally, you can click the link in this paragraph.

I’m also dabbling at some promotion for Grinders. Once again, I’m trying something new. This time I prepared a list of topics. I’m emailing that list around to my hosts. Once they choose, I’ll write the post, then do a strike-through on that topic, and add the date it will post. This is an attempt to spread promo out, keep each post original, and avoid traffic when everyone posts at once. Might work well – might be a complete disaster, but I’m doing it this way.

After I sort out each one, I’ll forward the list to my next host and let them choose. Maybe this way I can keep it going for two weeks, and won’t have to reblog several posts in one day. I’m also staying open to suggestions, because maybe someone has a theme going on their specific blog, and I can custom write something for that.

Early sales and reviews matter for a book. If you might be interested in Grinders, the image in the sidebar is linked. I think people are going to like this one, but I always feel that way. Other things you can do are to add it on Goodreads, express interest in it on BookBub, and to share it on your social media.

I don’t see myself getting any new words down this weekend. I only get two days, and Sundays are always tougher. Maybe I can get more posts about Grinders prepared and have those ready.

Today is Mom’s birthday, so I called her. I’ll still call them tomorrow. I like to stay in touch, and if some small bit of time is what it costs, it’s worth it.

We’re going to work in a small date night tonight, and might rent a movie. I also need to pay the bills sometime this weekend. Mundane stuff, but it all matters.

Hope you guys are having a good weekend out there doing some fun things.

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2020 Business Plan

I just recapped 2019 (Link) and consider it a success. It wasn’t exactly profitable, but I learned some things and was able to publish three titles last year.

One of the main things is that I can write more than one story at a time. I call the secondary one my side project and chip away at it when my main project bogs down. I’ve been known to park my brain for weeks dwelling on a plot issue, then hit the keyboard after I’ve worked it all out. It’s worse while working on my trilogy.

By having a side project, those lost weeks are pointed elsewhere, and somehow the main problem works itself out anyway. My side project jumps ahead, and when it’s time for it to emerge from its cocoon as the main project, I may be 50K words into it.

It’s kind of like how I keep multiple storyboards going. I always have something ready to start.

I intend to keep doing this in 2020. I don’t have a side project right now, but once HMS Lanternfish hits somewhere around 50K words, I’m going to start another one.

I finally wrote that cyberpunk story I’ve been bringing up for years. It needs a cover, a final read through, and formatting, but it’s very close. I enjoyed taking modern problems and poking them with a stick to see how our world might look in a hundred years. It’s called Grinders, and will be coming your way in early 2020.

With an incredible stroke of luck, I could release it for Chinese New Year. This is the Year of the Rat, a big part of the story goes down at the parade in San Francisco, where it is also the Year of the Rat, and a couple of rats play an important role in the story. Yours Truly is also Year of the Rat. That’s some serious juju right there, and I’d like to publish it then.

I don’t think it’s a deal killer if I don’t hit that target, the best laid plans of rats and men, etc.

Grinders is my stand-alone title for 2020. Sequels will eat up the rest of the time. I can’t seem to give up stand-alone work, and it’s something I really enjoy.

As far as sequels are concerned, I need to produce the next Lanternfish tale in 2020. I’m working diligently on it, and would love to have it available before the schools get out. My track record at that deadline is horrible. I don’t seem to have any luck with summer releases, so I dream of having it ready before then.

Another loose target is the Halloween season. I have this earmarked for the next story about Lizzie and The Hat. They are finally going to face actual vampires. This won’t be anything like you’ve seen before, and will take place mostly in the country music environment. They’re going to have to stalk their enemy across rodeo dances, county fairs, and such. There are some fun scenes already planned out, and Lizzie is going to tire quickly of this kind of music.

There is also a new character that I can’t wait to bring into the tale. I see him as a possible recurring character. If you’re old enough, you remember how James Garner always seemed to have that one smarmy guy show up in his work. My new character will fill that role, and could fit into future stories. Besides, he has a speech impediment that The Hat will make fun of. That brings out Lizzie’s “social justice warrior” and adds a few fun interactions.

This story will be the side project once I nudge Lanternfish along a bit. After it moves into the main slot, I might start another side project. This one would be a post-apocalyptic story with many earmarks of a western. I will also return to first person POV in this one.

This is an ambitious year, but I think I can make it happen. I have a couple of tricks up my sleeve after last year. First is that Grinders is already written, much like the first Lanternfish book was. Second is that stories about Lizzie and The Hat are generally short novels. If it works, the post-apocalyptic thing could be ready prior to 2021.

I have one problem that I’m trying to sort out. Maybe you can help me with that. I’m convinced that my best promotional effort is to publish the next book. Being a self publisher is a numbers game. I’ve been around long enough to see people fade after a book or two. I’m not one of those people.

Readers could take authors more seriously with a number of titles under their belt. That’s pure theory, and they would have to be good stories. I feel like I’ve reached that level, and could attract new readers by having a decent catalog of titles.

The problem arises in timing of those releases. I ran into a problem of releasing two books sixty days apart. Viral Blues did well enough, but I think Serang suffered because of this. This is a complex problem, but here are some of the factors to consider.

• I have a personal phobia of the summer months for a new release. I’ve never done well during summer, but that limits me to the nine other months. That becomes a book every three months during the sweet spot.

• Promotional fatigue is a real thing. It hits my blog followers, online circle, and it hits me, too. I will need to identify many more sites to promote my work. I don’t want to wear out my regular group of hosts. I like my hosts and regulars. I want to balance being a friend, offering my space to them, and being able to promote my own projects on occasion.

• Lanternfish is a trilogy. I don’t expect much fanfare for the second book other than from those who loved the first one. In my imagination, book two may sell better after the trilogy concludes. With this thought, could a summer release for book two serve just as well? That would help spread things out around the year. Am I selling the second book of a trilogy short?

• Could a blog tour with two or more books on the same tour have any benefit? This would cut down the number of promo posts, but each title would have to share stops along the tour. Is there a way to use pre-release sales in this scheme? You can have one book right now, and the other will be delivered in 60 days?

• Does the crack dealer method still work? Meaning does a giveaway for book one help move sales for book two or three? It used to work, but has that also changed?

Personally, I don’t like the idea of giving my work away. If $2.99 is going to break someone’s budget, they’d be better of paying the power bill. I have to admit, there might be a strategic advantage to some freebies. There used to be one, but things change so fast I don’t know anymore.

As far as titles that could serve as the gateway drug to my writing, The Playground kind of leads to Viral Blues. The Hat leads to Viral Blues and any other book in the series. Serang and Voyage of the Lanternfish could serve the same purpose for the Lanternfish trilogy. Honestly, 2020 might be too soon for this concept, but I’m open to suggestions if you have them.

I want to keep blogging two to three times per week. Yeah, it’s a place to talk about my work, but it serves its own purpose, too. I like chatting with you guys. I’m not afraid to talk about my writing efforts, but sometimes you get bulldogs, sourdough bread, camping trips and other things that add a bit of quality to life.

Otto is helping Dad today.

Story Empire has been a good thing for me, too. It challenges me to come up with appropriate topics, and while I don’t always pull it off, I come fairly close to the mark. I don’t know how much more I have to share there, but there are always new writers coming along, so revamping some things might be possible. That usually takes me a couple of times per month, so I’ll be seeing many of you over there during 2020.

These are ambitious goals, but they are within reach. I might not hit all of them, but I intend to give it my best effort. I hope you guys will come along for the ride. Do you ever make a business plan for the year?

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