I’m up to bat over at Story Empire today. The topic is blogging for authors, but it could apply to any blog.
Craig here today. I’ve read it before, but years of experience cements the comment: Your blog is your best promotional opportunity. Let’s talk about how it works, because it may not be how you think.
There are a couple of things you have to accept in order to make this work. Blogging is a form of social media, and you are the brand. You may think your book(s) are the brand, but that isn’t true.
I recommend not opening a book-titled blog. While this is curable over time, you might want to avoid this trap. What happens if you write a second, or subsequent book? The book isn’t the brand, you are.
Pick a title that has more longevity. I call my personal blog Entertaining Stories. (Shameless plug there.) You can see that it allows me to expand my content into multiple books, even multiple genres without the need…
View original post 1,106 more words
Excellent post, too. Left a comment over there.
LikeLiked by 1 person
I answered you, over there.
LikeLiked by 1 person
Excellent post, Craig, and I agree wholeheartedly! 🙂
LikeLiked by 1 person
Thanks. Makes my day when people agree with me.
LikeLiked by 1 person
I’ve been telling people for years about how powerful blogging is. The key is keeping it fresh. I like your thoughts on not being controversial. 🙂
LikeLiked by 1 person
There is too much controversy online. Someone might gain a few rabid fans, but alienate many more. It can also lead to flame wars in the comments.
LikeLiked by 1 person
Great advice, Craig–
LikeLiked by 1 person
Great information!!
LikeLiked by 1 person
Thank you, Jan. You are a good example, because it is an author blog, but we get music too. You come across as a real person, and not someone stuck behind a podium.
LikeLike
I left a lengthy comment on the story empire blog, but wanted to say here as well that I found your advice insightful and right on the nose! Great read!
LikeLiked by 1 person
I responded to you over there. I appreciate the extra comment. Interaction is what it’s all about.
LikeLiked by 1 person