I’m up to bat over at Story Empire today. The topic is blogging for authors, but it could apply to any blog.
Craig here today. I’ve read it before, but years of experience cements the comment: Your blog is your best promotional opportunity. Let’s talk about how it works, because it may not be how you think.
There are a couple of things you have to accept in order to make this work. Blogging is a form of social media, and you are the brand. You may think your book(s) are the brand, but that isn’t true.
I recommend not opening a book-titled blog. While this is curable over time, you might want to avoid this trap. What happens if you write a second, or subsequent book? The book isn’t the brand, you are.
Pick a title that has more longevity. I call my personal blog Entertaining Stories. (Shameless plug there.) You can see that it allows me to expand my content into multiple books, even multiple genres without the need…
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