My 2023 Business Plan

Now that all the resolutions posts have come and gone, it’s time to share my business plan.

This is one of those posts that always seems to draw attention and good comments. I write one of these out every year and share it. Keeps me focused.

2021 and 2022 were brutal. This caused me to set realistic goals last year, and the theme will continue into 2023.

Everything needs an edit, but I have book one of a Space Opera finished. There is another Lizzie and the hat book in the same status. I’m very close to finishing Once Upon a Time in the Swamp, a stand-alone title.

Setting the bar at two publications seems realistic enough. One Hat story and the solo title should work out well. There is still one draft to finish and a lot of editing, but it sounds entirely possible. I could have a third one, but that will be gravy above and beyond the goal.

Most of my focus is going to be on drafts. I have another fun Hat tale ready to go. I have years of material for that series. I need to write the second volume of the space opera and that’s really my target project.

Aside from that, I want to work on some storyboards for new things. I tend to plot years ahead, but admit to not always making a storyboard for the hat stories. I dwell on some of this stuff so long I don’t always have to map it out.

With these new tales, I’d feel more comfortable with a good storyboard. One of the things I’ve done with The Hat Series is keep the POV with my main characters who are not witches. We get glimpses that can make readers think, but not a deep dive into my witchcraft world. One of my new ideas is tentatively called Dash Goodman and the Last of the Mud Men. Dash would be the main character and readers would get a closer look at the magical world. Don’t get too excited, because this might be two years, or more, out.

I already know what kind of airplane Dash will steal, who his sidekick/girlfriend will be, and even a familiar that he’s going to summon. I can introduce some Native American culture into this one. This one requires some mystery boxes and ties that I haven’t quite gotten nailed down. It will cover several things that I’ve alluded to in the main series, but haven’t gone into detail.

I have another one that ties much more loosely to the Hat world about two kids in Detroit. My idea is to get a bit of Indiana Jones style while exploring abandoned homes and businesses. Ultimately, one of the items they recover would lead one of them to become a magical adapter. In the main series we’ve touched upon a tiny bit of that. My bigger intent would be to have a fun adventure story. I’ve already discovered the Maguffin from a bit of American history. Less committed to this one, but it has potential.

I had a new character come to me almost fully formed and I want to explore what she might have to offer. She feels like she’s reaching her expiration date, has an upper teenage son, and a dead end job. She’s a reporter who is only allowed to do fluff pieces and gossip articles. She wants to do more, but her whole organization avoids hard news because people want fluff, character assassination, and gossip. Somehow, this one feels like uncovering proof that aliens visited Earth at some point. Not completely sure about her, but she’s a fun character with some interesting quirks. I kind of want her to look up a discredited former reporter to learn the ropes, but he was revealed as a workplace womanizer and has a really bad attitude. I already have a bittersweet ending for it that works for this era.

Main Goals:

1.) Publish Goodbye Old Paint and Once Upon a Time in the Swamp.

2.) Draft the second book of the space opera and another hat tale. (Probably the one with the Headless Horseman and the horse racing world.)

Gravy Goals:

A.) Draft another story. Maybe the Red Pill/Blue Pill tale for Lizzie and the hat unless the Space Opera takes on some momentum in my mind.

B.) Storyboard my guts out on these other tales.

C.) Consider if my African Adventure tale could be valid.

It may look like a lot, but there are only two main goals. (Okay, each of those has two commitments.) I think that much is realistic, and anything else that happens is gravy.

Nothing like a long drive

I woke up at five o’clock on Sunday. By visiting my parents, I missed out on a visit from my daughter. Old What’s Her Face said if I got on the road by seven, our daughter would stick around Boise and cut my hair. It felt kind of abusive of her time, but I wanted to see her.

The drive started before sunrise, and I enjoyed the dawning across the high desert. This is something I used to see every day, but took for granted.

By the time I reached Lone Mountain Station, there she was. It’s still winter, so she wore a bulky sweater, tights and knee high boots. Her shock of long brown hair moved slightly in the breeze. She watched two vehicles drive by, then stuck out her thumb as I approached.

I eased into the parking lot, then rolled down the window. “What brings you all the way out here, Lorelei? Kind of lonely territory for a Muse.”

“You.”

I watched, mesmerized by her tights, as she walked around to the passenger side, then climbed inside.

“I just wanted to check in. See how your writing is going.”

“It’s been kind of slow. There were a couple of good days, but I got bogged down in the muddy middle for a while.”

“That’s familiar territory for you. Still, I know you’ve added to your storyboards. It seems like you are well primed for your next few tales.”

“Yeah, listen to this.” I turned up the music.

As she listened, I kept talking. “It’s just too obscure for Lizzie and the Pythons to play at one of their gigs.”

“Maybe when they make the movie you can include it as background music.”

“Yeah. That would be great. Since Netflix doesn’t seem to be calling, about all I can do with it is enjoy it.”

“Have you thought about making a character based around this theme?”

“That’s a great idea. He could take a supporting role for one of Lizzie’s adventures. But, I have storyboards that will take years to write out.”

“Hang onto him. He might fit on an existing board, or maybe he needs a new story.”

“Gives me something to think about.”

“That what a Muse does.”

“Of course, Good Liniment is next for that series. Then there’s The Midnight Rambler, and I have one with some gremlins, maybe one about St. Vitus’ Dance, and I’m toying with one that will take Lizzie to the Kentucky Derby.”

“How did you come up with that?”

“The hat, of course. He would hate to be one of those fancy women’s hats. I can get some comedic mileage out of that.”

“That’s a paragraph. You’re going to need a bit more.”

“Okay, Good Liniment will expand the witchcraft world. Readers asked for that, but I wanted Lizzie to evolve into her position for a few tales. There are going to be a bunch of new characters in that story. One of which is a horse lover in the form of the headless horseman. I figure he can be the herald to walk Lizzie into some problem with the horses. Weird enough for one of my tales?”

“It’s certainly weird, but so are you.”

“Thanks, I think. I don’t think I can get her there with a Barnstable Brown performance, or even Phillies and Lillies. Lizzie and the Pythons aren’t big enough for those events. I might have to invent some dive bar in the area for them to perform at.”

“Then invent one. Sounds like it’s going to take a couple of years before you write it. I’m sure something will come to you. Start a storyboard, and remember you only have about two years to complete it.”

I signaled to exit the freeway at Meridian. “What I really need is some help with Lanternfish.”

“Sorry, this is where I get out.”

“Oh, come on!”

“Anywhere near that strip mall is fine. I’ve seen your board. Lanternfish will be fine. You just need to sift through the parts until the pieces are in position for the end game. Since this is a trilogy, make sure you bring some closure to more than just James and Serang.”

“But, you could really help me.”

She leaned over and kissed my cheek. “Of course I could, but your creativity feeds me. Not the other way around. The next time you make a long drive, maybe play something other than your Lizzie and the hat playlist.”

“But, it’s such good music.”

“It really is. Sounds like that series will survive for a long time. You gained a new character out of our visit. Be happy with that.”

I owe you a post

During my downtime, there hasn’t been a lot to blog about. I’ve worked on promo and shared that here. The one time we got to go out I shared that with you. Sometimes life is just boring.

I paid the bills this morning and we’re already broke. That isn’t anything new around here. The skies have been so smokey it even affects my voice. Even the dogs are snotty right now.

We were promised rain, but only got around three drops. There was lightning, but it didn’t cause any problems in my locale.

I’m still trotting out the Friday teasers. Only one Friday left in September, then it’s time to publish. I’m hoping my last new Lisa Burton poster arrives in time, but if it doesn’t I’ll trot out an older Lisa poster along with a fun song.

I have a few blog things I need to finalize, or start, for appearances elsewhere. The first one involves getting a link to my new book. Timing is going to be important on this one.

Ultimately, I’ll start asking people to host me along the promotion trail, but not yet. I’ve fallen into the habit of writing tour posts as needed. Back when I pre-wrote a bunch of tour posts I also tended to get even more aggressive with my tours. This is both good and bad. It runs me ragged, but I may accomplish more, too. This time, it’s going to be the more leisurely couple of posts per week, and I can write them as needed. Some hosts have specific interested on their blogs and I can address those this way.

I failed on my reading goals this weekend. I feel bad about it, but our daughter came for a visit. Family comes first, now and always.

Old What’s Her Face is going to Nevada next weekend. That leaves me to watch the dogs, and there should be plenty of reading opportunities. I added an index card to one of my storyboards. That one is years down the road, but the board is coming along nicely.

Honestly, not a lot of interesting stuff happening right now. I’m okay with it, and kind of enjoying it if I’m being honest. Promo will start up soon, then I’ll start drafting a new book and things will pick up around here once more.

I hope you’re all being safe out there. Every corner of the country seems to have some kind of crap to deal with right now, and that’s beyond the universal crap of C-19.

Some parts are more difficult

I’m still on my hiatus from drafting new material. The Muse sent me a bunch of future material and that’s been going great. I have two decent storyboards for stand alone tales. I also have three for stories about Lizzie and the hat.

The concluding story of Lanternfish still needs some work. Dealing with con men is harder that you might think. It requires a kind of mind game with the readers as well as the characters in the story.

I’m not sweating this yet and if I don’t start drafting something before December, I can live with that.

What is coming harder is any kind of comedy. I have faith in myself, but that will only get me so far. A lot of it comes to me as I write, but I usually have some antics in mind long before I start. Right now, I’ve got nothing.

This involves the relationship between Lizzie and the hat, but also the root monsters. As a buddy story, Lizzie and the hat will be easier to deal with. I have three reasonable plots and if I started writing today, they would be fine.

People love the root monsters from Lanternfish, and they need to shine as the trilogy comes to an end. I really hope I haven’t revealed all their tricks yet. I have a neat denouement in store for them, but that only helps at the end. They need purpose and humor as the tale unwinds.

One thing I’m toying with is to give them a tiny character arc. Instead of being told what to do, maybe they can start grasping what is happening and make some choices on their own. I’m not married to this idea, and as comedy relief, it kind of goes against all the rules.

What I really need are some root monster vignettes that sometimes come to me in dreams. Then I can sort through those and decide what could work in the story. I’m on the verge of reading HMS Lanternfish from start to finish as part of my editing process. That could spark some things, and you can bet I’ll have a notes app handy.

I’m 80% of the way through the book I’ve been reading, and that will signal time for editing. I might even do my traditional word searches in the evenings while Old What’s Her Face is watching television. I find that not focusing makes that go better. I miss common spelling errors when I get wrapped up in the story.

I sound like I have a plan, but I really don’t. I just know that I want Lanternfish out this summer, before it gets swallowed up with promotion for my Halloween oriented tale.

I hope everyone out there is being safe, and getting to enjoy some of the things you like.

Vacation and the Muse

I went over the next chapter of Mrs. Molony before sending it out to my critique group. I admit it was a little rough, but the hours are dwindling on my vacation. Back to the real world tomorrow.

A whiff of sandalwood caught my attention. I got up from my desk and followed it like a bloodhound. Lorelei, the Muse waited in the main office.

“Where is your little assistant? Don’t tell me I’ve missed her.”

“Lisa is with Sean Harrington, making art.” I gave her a quick glance from her high heels, past her designer jeans, to the top of her long curly hair. “Haven’t seen you around here, lately.”

“You committed to series work, and I didn’t feel like you needed me. As long as you’re being creative, sometimes it’s better to get out of your way.”

“Well, I could use you now. I looked over my old storyboards and don’t have a lot to add. Then I tried to start boards for the final Lanternfish story, and the next Hat tale. It isn’t looking too good.”

She pulled me into a hug. “Aww. You’ve been on a break for a little over a week. Maybe you should give it more time.”

I fumbled a bit before speaking. She is a minor goddess, and pretty fit to boot. “Yeah, but you’d think all my ideas would fill a board.”

“I snooped. You have plenty of things for Lanternfish. The Hat series tends to be shorter. I think you’re going to be fine.”

“I need turning points for Lanternfish. There’s some cool stuff, but I haven’t been able to fit it into three-act structure. I haven’t even come up with things for many of the crew to be involved in. So far it’s just James and Serang, with a bit of the Palumbos. I need things for the other characters, particularly the root monsters. I need ways to hide any big cons that might be happening.”

“It’s only been a week. Relax. Things will come to you. You may find yourself inspired after I leave today. That’s kind of how Muses work.”

“And what’s with all the ideas for The Hat? I have more ideas than I can write in several years. Don’t want it to grow stale for readers. I’m trying to write one per year. I have two years worth of storyboards, and a solid idea for one after those.”

“Don’t be such a baby. I know you like those characters, and you enjoy writing their adventures. I may have visited your dreams a few times, but they are solid ideas.”

“That seems kind of invasive. Maybe I wanted to see you.”

“Maybe you wanted to look at me. There’s a difference. You’ve been extremely busy, and it feels like solid work. Enjoy your break. Add to the storyboards as interesting things occur to you.”

I paused, looking at her wasn’t exactly horrifying. She looked every inch the Greek Goddess, even in modern clothing. “At least there is an end in sight for Lanternfish.”

“It’s your first series, and it will be your first complete series. You should be proud of that. Then you’ll have room for your stand-alone books.”

“It would be nice to spend some time on those. I have one storyboard that’s three years old.”

“You will. Give yourself a few months. I’m sure you’ll start the Lanternfish book before the year ends. Try to enjoy yourself.” She swirled her wrist, and a crystal goblet appeared in her hand. “Aren’t you going to offer me a drink?”

I grabbed my beard and thought. “We’re all stocked up on cheap boxed wine. Lizzie St. Laurent seems to thrive on the stuff. Either that or one of her Monster energy drinks.”

“Let’s brave the wine. Maybe you ought to stock some better supplies out here.”

“Like I said, Lisa is working away from home today and I’m a little short.”

“There are delivery services in your modern world. Phone something in, and I expect a little better stock the next time I appear.”

Yuck!

I spent my entire day doing word searches on Lanternfish. I’m not joking about spending eighth hours on this project. I got all the way to the end, but it necessitates another complete reading of the manuscript now. No idea when I’ll get to that. There are a couple of books I’ve been trying to read, and I’m not finding the time for them.

My daughter showed up from Sun Valley for a few hours today. I stopped all progress, and had a nice visit with her. This is more important than word searches and edits.

One of my goals was to write some new words, and that may not happen. I get a four day weekend, but tomorrow is always an odd day with some personal requirements.

After I posted last night, I spent some time on an outline. In my case, they are storyboards. I made a huge dent in the storyboard for a novella I want to write. It doesn’t seem like much, but it is some progress. About all I have to do now is ramp up the tension points, and check some timelines. I will probably pin some graphics to my board, because they always help, but I could almost start writing it today. I won’t, because I’m working on something else, and haven’t got Lanternfish out the door yet.

Unfortunately, I’ll probably spend the rest of my weekend on edits. Had I dedicated myself to new words, I could have cranked ten-thousand of them over four days. Lamenting this probably isn’t a good idea, but that’s what I’m doing right now.

I’m going to call it a day, crack open another pumpkin beer, then turn on some baseball. There are only a couple of games left this season, and I want to get my money’s worth from the season pass on television.

I’ll hit it again tomorrow.

Not doing what I should be doing

While I’m following my blog tour around, I’ve found it hard to write. That doesn’t mean I’ve been completely idle though.

I have bulldogs that need cuddles, a daughter who likes to talk about her big promotion, and my back to deal with. For some reason, my back issue decided to remind me it’s not over yesterday. It’s a bit worse today. This is an important week at work, so it needs to go away.

I reblogged Joan’s post earlier today. Now that it’s after five here, I’m going to mention that it was my turn over at Story Empire. There is a neat conversation going on in the comments about how different we all are when it comes to developing character. Stop over and join in the conversation, I’ll be monitoring the comments.

I also took some time to give my blog a facelift. I found some cool snowflake wallpaper, and Lisa went out to the island and made a snow sculpture for the banner. Then I assembled and scheduled this week’s Lisa Burton Radio.

One of the things I’ve been doing between comments and tweets is looking at my outlines. Something odd happened and it deviates from my master plan. After I finish the novella, I’m supposed to start on a novel called Grinders. This one is a cyberpunk novel about people who do extreme body modifications in an attempt to become better than everyone else. There will be some bio-hacking and such to flesh out the world.

The deal is that it’s not quite ripe when it comes to plot. I have some great characters, locations, and events. It just needs more time in the fermenter.

While I was doing that, one of my problem children kind of grew up. This one started off as a fantasy. Then it evolved into a flintlock fantasy. Somehow, in the past few weeks it became a pirate story and it all seems ready to go. Maybe it has something to do with my new hat stands. There will be magic, some artifacts, and monsters to make it one of my stories. The only remaining question is whether it’s our world or an alternate.

Sometimes it happens this way. I didn’t think this one would be ready for a couple of years. It’s nearly there, and whatever else it needs will come to me as I’m drafting it. I went from one act that I completely reworked, to three acts that are ready to start writing. You know, after I finish the novella called Estivation.

The Hat is still selling, and the reviews are all favorable. I’m so glad that people are enjoying this one. It needs more action, but I have faith in this little story. If you haven’t picked up a copy yet, click on the image in my sidebar and drop 99¢, I think you’ll be glad you did.

Now what?

I got to the writing cabin late today. Old What’s Her Face had to work and the dogs let me sleep in. Since this never happens, I took full advantage.

Lisa Burton sat in the front office drinking a bottle of peroxide.

“Stop! What are you doing? Don’t you know that stuff’s poisonous?”

“Really, after all this time you don’t understand the robot part of robot-girl?”

“Then why?”

“I’ve been out stumping for Quantum Wanderlust. The hosts usually have tea or some kind of special snacks. I eat it to be polite, but my holding tank needs cleaned on occasion.” She stepped from behind her desk wearing yet another new knee length dress; black with white polka dots. She proceeded to cartwheel across the office floor.

I turned away as her dress flipped up. “Stop! Nobody wants to see that.”

“Marilyn Monroe made a statement when her dress blew up.” She placed her hands on her hips. “Would you be more comfortable if I jumped up and down instead?”

“No, I don’t think that would make me comfortable at all.” I wrapped my hand around my beard. “Tell you what. I’m going to my office and you can do whatever you need to do – out here.”

“Fine. I can’t go around smelling like I have halitosis.”

I stomped off to my office and got started. Today was singularly unproductive to be honest. I pulled up my collection of storyboards and all of them need some work. I intend to write another novella next, but want to dive deep into another novel right on its heels. Neither storyboard is ready for prime time.

Storyboarding is my way of outlining. I always write faster with a good outline/storyboard. This means I need some solid daydreaming time. I may have to turn off the radio during my commutes, because that usually attracts the Muse. I have some great ideas, some fun vignettes, even some good characters, but no story yet. At least not ones I’m content with.

I feel bad about it, because I’ve only put out The Enhanced League this year. Enhanced League did great for about two weeks then flatlined. Yak Guy is close to ready, but I want to try something different with it. Here I am facing October, usually my best month of the year, with nothing new to promote. I’m going to push some of the older stuff, and I might come up with something for the baseball playoffs. Maybe I should have started on The Hat sooner and gotten it ready for an October release. Fact is, I didn’t so there’s no use dwelling on it.

My mind is in a weird place too. I got another great review for Panama today, and Quantum Wanderlust is starting to get a few reviews. Sales are kind of dismal though. There are so many free and 99¢ titles available I don’t know what else to try to get readers. It isn’t really about the money, but it would be nice to cover the expenses in putting the books out.

I never actually step away, but this is as close as I’m going to get. I need some time with my thoughts, but those thoughts are going to be about my storyboards so I can keep writing stories. I will try to come up with something that resembles a plot and character arc for the storyboards I have. This may take a few days or it may take a few weeks. No telling.

While that’s going on, I have a list of short stories I could dabble at. It never hurts to have a few of those in the bank, and they could lead to a future Experimental Notebook.

Regrouping for me. Do any of you ever get to this phase? I never see other authors talking about it.