Tag Archives: small business

I sense a disturbance in The Force

I got into blogging as a necessary evil. I knew nobody would ever find my books if I didn't have some kind of online presence. It's as good a reason as any to start a blog. It quickly became my favorite way of interacting online.

Bloggers go into it for all kinds of reasons. For some it is a journal, others want to share travel experiences, etc. There seems to be something different about it recently.

You know me, I'm always trying to figure out what things mean. Maybe I was a Wallstreet guru in a previous life. I love my blog for its own reasons, but some knowledge could help me with the main reason I started it in the first place.

My number of followers is accelerating. I tend to get one here and there, but recently they've been coming in droves. I fell in with other authors, book bloggers, reviewers, and writing gurus. Seems pretty natural, and I would expect other bloggers would gather with like minded people.

Lately, I'm getting bloggers that have nothing to do with books, reading, writing, or anything else you might expect. I've always gotten a few of these, but recently it became a noticeable amount. Here are some of the concepts of recent followers:

  • Building a dream house.
  • Church youth groups.
  • War in Afghanistan.
  • A plumbing business.
  • Several makeup businesses.
  • Several fashion bloggers.
  • News story of the day.

There are more, but you get the idea. It's pretty easy to guess the makeup and fashion folks wandered here because of Lisa Burton. I may even find her next look by visiting their sites on occasion. On the other hand, if Cover Girl or someone wants to offer her an endorsement deal, hit me up.

 

Many of these blogs don't have their sites completely set up. There is no “about” page, and in some cases there isn't even a first post. So why are brand new bloggers finding me? Did I use some magical word as a tag on one of my posts? (You know, because I'd like to do it again.)

 

I'd like to think I'm so popular that my books are drawing fans to follow my site, but I don't think that's what's going on.

 

I get the feeling that we've reached some kind of saturation point on social media. I've read at least one of you unfollowing people on Facebook because of all the political propaganda. (I agree and support you, by the way.) I always use the term “firehose” to describe Twitter, because my feed is like trying to drink from a firehose.

 

Social media of all kinds has influenced the network news. There is less reporting of facts, more opinion pieces, and much more celebrity stalking. I mention this, simply to note the power of social media. Bear with me, I'm freewriting this one.

 

Are people drifting to WordPress because they are tired of pictures of someone's new nose-ring? Are reporters starting blogs to get a voice in what must be a competitive market? Think of the “news story of the day” blogger. Maybe the networks don't want him, because they have to make time for a celebrity who showed up at a protest. Now that celeb is no more valuable than the other protestors, but since he was on Hollywood squares 25 years ago he gets 10 minutes.

 

I understand the businesses. WordPress is a simple format to use, and it's easy to make changes. Small business folk can use the mechanism to make wonderful websites. They can do things themselves that they used to pay people to do. But why are they following me? I'm unlikely to hire a plumber from seven states away.

 

Are people coming to WordPress to get out of the firehose of data on other sites? From my new followers, I see more seriousness than I would find on Twitter. Are they getting lost in those streams, and looking for a more positive experience?

 

I welcome everyone, and try to follow back those who might be remotely interesting, but I can't follow them all. Regular bloggers will understand this.

 

I'd like to think that we're all ready for a governor in our exhaust systems. Maybe everyone won't understand that one, so I'll say maybe we're ready for a filter. We've had years of “look at my doughnut” posts, and the world is ready to move past it.

 

I told you I sense a disturbance in The Force, I never promised to explain it. What do you think is happening? Are we evolving as far as social media is concerned? Could this foretell the next big thing we should jump on? What is the next big thing?

 

Let me hear it in the comments, now I have to go look at my physical mailbox. Maybe there is a check from Maybelline or someone waiting for me.

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