Tag Archives: promoting

Now what?

I got to the writing cabin late today. Old What’s Her Face had to work and the dogs let me sleep in. Since this never happens, I took full advantage.

Lisa Burton sat in the front office drinking a bottle of peroxide.

“Stop! What are you doing? Don’t you know that stuff’s poisonous?”

“Really, after all this time you don’t understand the robot part of robot-girl?”

“Then why?”

“I’ve been out stumping for Quantum Wanderlust. The hosts usually have tea or some kind of special snacks. I eat it to be polite, but my holding tank needs cleaned on occasion.” She stepped from behind her desk wearing yet another new knee length dress; black with white polka dots. She proceeded to cartwheel across the office floor.

I turned away as her dress flipped up. “Stop! Nobody wants to see that.”

“Marilyn Monroe made a statement when her dress blew up.” She placed her hands on her hips. “Would you be more comfortable if I jumped up and down instead?”

“No, I don’t think that would make me comfortable at all.” I wrapped my hand around my beard. “Tell you what. I’m going to my office and you can do whatever you need to do – out here.”

“Fine. I can’t go around smelling like I have halitosis.”

I stomped off to my office and got started. Today was singularly unproductive to be honest. I pulled up my collection of storyboards and all of them need some work. I intend to write another novella next, but want to dive deep into another novel right on its heels. Neither storyboard is ready for prime time.

Storyboarding is my way of outlining. I always write faster with a good outline/storyboard. This means I need some solid daydreaming time. I may have to turn off the radio during my commutes, because that usually attracts the Muse. I have some great ideas, some fun vignettes, even some good characters, but no story yet. At least not ones I’m content with.

I feel bad about it, because I’ve only put out The Enhanced League this year. Enhanced League did great for about two weeks then flatlined. Yak Guy is close to ready, but I want to try something different with it. Here I am facing October, usually my best month of the year, with nothing new to promote. I’m going to push some of the older stuff, and I might come up with something for the baseball playoffs. Maybe I should have started on The Hat sooner and gotten it ready for an October release. Fact is, I didn’t so there’s no use dwelling on it.

My mind is in a weird place too. I got another great review for Panama today, and Quantum Wanderlust is starting to get a few reviews. Sales are kind of dismal though. There are so many free and 99¢ titles available I don’t know what else to try to get readers. It isn’t really about the money, but it would be nice to cover the expenses in putting the books out.

I never actually step away, but this is as close as I’m going to get. I need some time with my thoughts, but those thoughts are going to be about my storyboards so I can keep writing stories. I will try to come up with something that resembles a plot and character arc for the storyboards I have. This may take a few days or it may take a few weeks. No telling.

While that’s going on, I have a list of short stories I could dabble at. It never hurts to have a few of those in the bank, and they could lead to a future Experimental Notebook.

Regrouping for me. Do any of you ever get to this phase? I never see other authors talking about it.

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Assessing 2016

I managed just under 2000 words this morning on my novel. I've reached a point where I need to decide whether he goes through the next section alone, takes up a sidekick, or gathers a small band. This means I need to think about it for a while. I'm leaning toward the sidekick, because it prevents his talking with the yak who is his mentor. It also provides someone to protect and worry about. I know where he goes, and what he faces, but any extra tension is always welcome.

Because of this, it's time to work on my 2016 assessment. This is kind of a personal “good, bad, and ugly.”

I wanted to read more mainstream stuff in '16, but never read a single one. Independent fiction kept me pretty busy, and I need to change that. Branching out is always good for learning, and inspiring the muse. I did manage one graphic novel, and enjoyed the heck out of it. Graphic novels don't exactly qualify as mainstream in my book though. I want to get back to Jim Butcher and Cheri Priest.

I wanted to expand my footprint into Facebook. I did this in the form of a Lisa Burton profile, and an Entertaining Stories page. Lisa is more popular than my page, go figure. I try to keep them a bit different, and a few Otto videos went on the Entertaining Stories page that Lisa never got. I'm still learning here, but I'm having a good time. It's a great way to find old sci-fi artwork, classic cars, inspiration for Lisa Burton posters, and bulldog images.

As far as the blog goes, my number one post was a short fiction trick. I wish I could repeat this, because it has over 3000 views and counting. In fact, the subsequent post about how Flipboard drove most of this traffic was in my top ten posts. My third most popular post was “We go Spying With Lana, on Lisa Burton Radio.” (1200 views and counting.)

It seems like anything with Lisa is a popular post. I don't even have to include a graphic, and the writing cabin type posts are popular. It probably means nothing from a promotional standpoint, but it makes me think I must be getting her strong personality into the posts.

I've heard from the more chatty folks that Lisa Burton Radio produced a spike in sales for them. This is kind of a plus/minus for me. Lisa has a hell of a time getting enough guests to keep her interviews going. Places to promote books seem to be getting more scarce, and these interviews are the only ones like them that I know about. I want to keep them going, but need authors who want to take advantage. I'll just mention here that it's absolutely free, and I share them on Stumbleupon, Flipboard, two Facebook sites, and I tweet them out frequently.

An interesting observation is how popular posts involving the Rave Reviews Book Club were. My Block Party stop was the eighth most popular post of 2016. (I'm a fairly prolific blogger so that's a great number.) My top twenty is filled with posts I hosted as part of blog tours associated with RRBC. The obvious thought is that RRBC drives traffic, and they support. If any of you are inclined to make a 2017 business plan you ought to consider joining us.

Sales were about the same as last year for me. While this isn't bad, it includes two new publications and much more promotion on my part. It appears I'm working harder to accomplish the same thing. Is this just the market, the volume of available titles, my perspective getting tired, what?

A big part of my promotion kind of fell together and grew into something I never expected. A group of authors and I formed Story Empire as a way to mutually promote our paranormal themed books in October. It's grown into much more, and has potential for more growth. I'm looking forward to seeing just how far we can take it. I have a theory that we'll expand to more than just paranormal.

My pals and I at Story Empire went on a massive paid blog tour for our paranormal titles. This involved giveaways of Amazon gift cards, and in my case two book blasts. Quite frankly, I could have sold more books on a friends and family tour. Most of the host sites appeared to be dead zones that only host blog tours. Nobody is going to follow a site that never offers anything but blog tour posts. There is no interaction, and very little action happened beyond the authors thanking the host for having us.

I was impressed with one of the book blasts, and might consider them for a tour host in the future. More research is required for blog tours these days.

I also wasn't impressed with the giveaways. Turns out there are people out there who chase gift cards. They have no interest in the wares being promoted, only getting into the contests. In my mind, the contest is to add a little fun to the tour, and possibly increase the interaction. This isn't the way it worked out. I have a new plan for contests from now on.

I got invited to participate in an anthology. I'd never done anything like this, and it was educational. There is no money in it, but the exposure is pretty good. This is something I'd like to do again, depending on the theme. I'm probably not going to write a Valentine's Day love story, but if a group wants to do some science fiction or something, I would consider it.

I did a bunch of giveaways, 99¢ sales, and Amazon advertising with mixed results. All of them moved books in varying degrees, but they didn't seem repeatable. Whatever worked once, failed six months later. This might be because of timing, the quality of the advertisement, or the marketplace. I probably need to keep trying these.

My short fiction during October, called Macabre Macaroni, is also hard to assess. Maybe it's because I don't want to admit what I'm seeing. Every comment was encouraging, even those who thought I ended the first one too soon simply wanted more of a good story. The odd thing is the number of views. They started strong, then went down with every subsequent post. This can't be about the quality of the stories, because I'm tracking views not likes or comments. Viewers didn't show up in the first place. What it could mean is that people are just tired of them. Maybe some thought it was just the same story trucked out over and over because of the Lisa art.

The Idea Mill. These aren't nearly as popular as I would like. These posts don't even show up until I get to number 81. I love them, but maybe it's time to retire them. Many of my followers are writers, but not as many are speculative fiction writers. There were a lot of textile posts both from antiquity and in modern science. There were also a lot of primate observations. I featured one cryptid, and a railroad line that carried the dead. All of the comments are positive, but they're all from my regulars too. Asking for shares might help, maybe I need a new thing for the blog.

I finally found a way to make Twitter functional. When you follow too many people, the stream of information is like trying to drink from a firehose. I learned about pinned tweets, and am trying to keep them relatively fresh. When I check my notifications, anyone who appears to be supporting me causes me to share their pinned tweet. Not everyone has a pinned tweet, but it sure is handy. I find a lot of them that are six months old though. In that case, I delete my tweet, then immediately retweet it. My hope is that it goes out fresh in the timeline of my followers. Everyone should be using pinned tweets if they have books to promote. Remember to keep them freshened up though. I think I'll freshen up mine right after this posts.

Two new publications. I released The Playground, a novel, and The Experimental Notebook of C. S. Boyack II, a collection of short fiction in 2016. The novel was just a blip on the radar. I'm disappointed, because I really like it and I think the style added something to this kind of story. Playground also produced one of the most fun characters I've ever written, and my first anti-hero. The second Notebook exceeded sales of the first one. I have some evidence to show that it produced a few sales of the first one after readers finished it. This is great news. Now what to do with the information? Is one title simply better than the other? Is short fiction making the surge I predicted last year? Is human interest leading us away from novel length works? I don't know, but will probably keep producing both.

That's 2016. Some things worked, some didn't. Some did nice things I never expected. The idea is to keep what works, and do new things to replace what doesn't work. Sometime in the first week of 2017, I'll put out a business plan. It's always nice to have a roadmap.

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Filed under Writing