Tag Archives: personal fun

My 2022 Business Plan

This is another annual event here at Entertaining Stories. I recap the year I finished, then some time after all the resolution posts have cleared out of WordPress, I post my business plan.

A few years ago, I decided that volume was important to my efforts. It might seem manipulative, but having a few titles available can influence shoppers to take a chance. I spent two years publishing three titles per year, and there were also a couple of anthologies I contributed to. I have to say, this stuff works.

Last year, I decided to limit myself to two titles. Let’s face it, a lot of work goes into six publications, plus there’s the required promotion that accompanies it all. This slower pace allowed me to experiment with different promo options, but I’ve already discussed those.

Personal matters took a toll, and I’m grateful not to have stressed myself for that third title. It’s already written. It only needs some artwork and a bit of formatting, but I’m not pushing beyond my comfort zone. It will count for 2022.

This year, I’m making it up as I type. Something that usually helps is to get a few things down for consideration. First is that I liked the pace last year and would like to retain that. Two per year seems reasonable, and might even give me some extra time if an anthology comes calling.

Here’s where the problems start, but I’ll walk through those, too. The Lanternfish Trilogy is complete. I’m thrilled for that, and it opens up some space for me.

Lizzie and the hat will continue, and this is where it starts looking like a problem. The finished story is called Good Liniment. I could publish it as soon as I get my ducks in a row, and probably will. However, The Midnight Rambler is also part of this series, and I’m up to 15,000 words on it as I hack this post out. I have three additional storyboards ready to go here, as well.

I don’t want to look like a slacker, but these are short novels on purpose. I think Lizzie and the hat are better in smaller doses. People also appreciate the occasional quick read. If my two publications are both in The Hat Series, I could look like a slacker.

It’s only perception, because I’m also currently writing a Space Opera with a goal of three books. I would like to hold back on publication so I can have a more rapid release schedule for them. This means lots of writing, but not as much publication.

One of my dreams is to release another stand-alone title or two. I have the storyboards, but the Muse hasn’t pushed me down that path yet. They don’t seem to sell as well, but I still like them. I think a certain type of reader feels the same way.

When I put all of this in my scrying bowl, what I see is something about personal enjoyment. Since I’m not making the house payment from book sales, I’m allowed to enjoy myself a little bit more. This is what I do for fun, and forcing another title feels like the wrong way to go.

The Hat Series is fun for me. I enjoy them, and I know many of you do too. Having all those storyboards ready to go makes it even more fun.

2022 might just have to be the year when I put out two titles in The Hat Series. I don’t see myself finishing the space opera this year, but will keep working on it. I’m bound to have a gap after the first one is complete, and I can fill that gap with one of the stand alone titles. I probably won’t finish it in 2022, but could make one hell of a dent in it.

This isn’t as formal or committed as previous years. 2021 threw me plenty of punches and I’m still reeling from some of them. There are days when all I can manage is to stay home and bleed. (Figuratively speaking) I’m not going to push myself in 2022. Publish two tales in The Hat Series, work on my space opera, fill the gaps with something else. It isn’t much of a plan, but it is a plan, and one I can live with.

Story Empire is something I’m very proud of. I will keep contributing over there, but wish the Muse would send me a cool series to write about. I’m more about story structure or characters and have covered a lot of ground in those fields. I’m not really the technical guy, or the super successful promoter. I’ll keep my eyes peeled for something I can stretch across multiple posts. If any of you have requests, I’m willing to consider them.

How about you guys? Do you formulate some kind of business plan, or are you more on the less stress is better method. This year I feel like I’m doing a little of both. Do you think me unwise to have two titles in the same series this year? Let me hear from you in the comments.


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