Tag Archives: Hosting

Exposing your work, on #LisaBurtonRadio

Lisa Burton

Hi, all, and welcome to another edition of Lisa Burton Radio. This week is a special edition, because it’s geared to all you authors out there. It might give some good ideas to bloggers who want to host guests too.

Today, I’ve collected a group of power bloggers who host authors on their sites. This gives an author a way to reach a larger audience than they might if they were simply posting about date-night or something. This means when you have a new book to promote, or maybe to give an older title a secondary push.

We’re going to start by addressing the three-hundred-pound gorilla in the room, and I mean that literally. Chris The Storyreading Ape, hosts one of the largest author blogs around. “Did you get my fruit basket, Chris?”

“Yes I did thanks, Lisa – very thoughtful of you to use edible leaves to weave the basket, so I didn’t miss out on my veggies, which help keep me at my physical peak.”

“So Chris, do you have a regular scheduled slot for authors, or do you take them piecemeal? While you’re at it, give our listeners a bit about what it takes to get into the Author’s Hall of Fame, and what benefit that brings.

“I have a prime post slot at 01:00 am, London, UK time, every day, which I use to give priority to author articles, except Mondays (reserved for my weekly Monday Funnies).

“Regards how to get articles onto my blog, see the following link for authors seeking to get into my Authors Hall of Fame: https://thestoryreadingapeblog.com/contact-me/if-you-are-not-already-in-my-authors-hall-of-fame/

“For authors already in my HoF, but would like to submit further articles, or run book promos, use this link: https://thestoryreadingapeblog.com/contact-me/if-you-are-already-in-my-authors-hall-of-fame/

“The main benefit is getting yourself, as a person, not just an author, in front of my blog followers, but also in front of my other media followers as well, on Twitter, two Facebook Pages, Tumblr blog, LinkedIn, etc, including a my Flipboard Authors Hall of Fame Magazine.

“Some of my other blogger/author friends often reblog author articles, which spreads your fame even further.

“The big plus is, it’s free publicity.”

“That’s a great point, Chris. These promos are all free. My own author operates on a shoestring, and I know others do too. With all the reblogs, social media sharing, and more, you could put your work in front of a hundred-thousand potential readers. Then it’s up to you to sell yourself.

“My next guest is Colleen Chesebro. She is an author and poet herself, and hosts authors on her blog. She also offers up a weekly book review. Colleen, you have a neat way of doing these interviews with your list of questions. Tell us about that, please.”

“Hi, Lisa. I thought long and hard about what I could do to help to promote other authors. Then, it occurred to me how hard it’s been for me to learn the art of writing and publishing. So, I thought the idea of using questions and answers would be the perfect way to learn from other author’s experiences.

“I made a huge list because everyone is different in their style of writing. Also, I didn’t want everyone to choose the same questions. I even added some unusual questions, like: “As a writer, what would you choose as your mascot/avatar/spirit animal?” I was surprised at how many authors have included this question in their interviews.

“The response has been overwhelming, partly because the author has the opportunity to choose what they want to write about. It’s free promotion to share their books, their writing style, and for my readers to learn a few intimate details of the lives of people they know only through blogging and writing.”

“Sounds great! How do authors sign up?”

“The authors can choose from my massive list of questions and by following the instructions HERE. If you’re interested in booking an interview, make sure to read the instructions carefully. My contact information is found in the link.

Conversations with Colleen is a weekly feature held each Wednesday on colleenchesebro.com. I also share these posts on social media. Currently, I’m scheduled through January 2019 and have interview slots available starting in February 2019. If you have a blog, I’m happy to interview you!”

“I’d better have a word with Craig. If he’s going to have a January book release he needs to start contacting you guys.

“All that social media sharing brings me to my next point. Authors tend to get out of the visit what they put in to the visit. I have some who never even show up and comment on the post. I have others who share it everywhere, and even a few that reblog it sporadically for months. I look at the stats, and I know which posts perform better.

“My next guest is Sally Cronin, and she offers several options, including the Cafe and Bookstore. She offers kind of a unique double hit for her guests, fill us all in Sally.”

“Thanks for inviting me along to join these stars of our blogging community Lisa, and I include you very much in that, as your interviews with characters of author’s books, is a creative way to showcase others. We do need to think outside the box when promoting ourselves and others, and the more zany the better. For example, as well as Colleen Chesebro’s Conversations she also entices us in with a Poetry Challenge which is a great way to promote your blog and books. Annette Rochelle Aben who is one of your hosts has a radio podcast – Where the Magic Happens, that both your author and myself have been guests on. The Story Reading Ape was ahead of the game with his Hall of Fame and we consider him the king of this particular jungle.

“You make an excellent point about guests and their level of participation. I often get requests from authors to feature them in the Café and Bookstore, and like you, I spend quite a bit of time putting the post together and promoting it across social media. I do clearly request that the author share across their own networks and also respond individually to those who have taken the time to respond but on a few occasions there is no interaction at all. More than anything the author is not getting the best out of the promotion and is certainly not leaving a good impression with potential readers.”

“Where did you get the idea of the Café and Bookstore which is your primary author promotion and tell us about how you extend the life of the posts?”

“After about two years of blogging, and promoting authors I began to lose track of authors I had showcased, their books and reviews. I put together an alphabetical list of writers and added the Amazon link to buy books, the author’s website, up to seven covers and the most recent review for one of their books. I now have a platform where I can add new authors, keep track of new releases and reviews. In addition I can share the whole bookstore on social media on a regular basis to encourage readers to browse. You can find out how to join the other 150 + authors on the shelves of the bookstore and on the Café and Bookstore page.

“I re-share all posts in my weekly round up on Sundays and this includes the author promotions with a cover and link to their promotion. The round up is one of the busiest posts of the week, and because I post a great deal, many readers pop in on Sunday and visit the posts that they missed. There are thousands of posts published each week, just in the circles we all move within, and it is easy to miss several. I recommend that if anyone posts more than a few times a week that they think about a round up post.”

“Is there anything else you can recommend to authors that will help them promote their work?”

“Despite all the advice out there on book marketing, and about the dangers of over self-promotion, there are still people who bombard us with posts and comments about their own work to the exclusion of others. It simply does not work. You have to remember that the majority of our followers are writers and this means that they are also usually avid readers. They quickly lose interest if the only posts and comments you make are about your books. They won’t buy them, read them or promote them. If you want to build yourself a platform to promote your work, share it with the work of others and see how it flourishes.”

“That’s a good point too, thanks Sally. You can’t post exclusively about your own book. People will turn a deaf ear, and eventually you’ll lose all the followers you worked so hard to gain.

“My next guest offers something very different. Her name is Annette Rochelle Aben, and she offers a podcast. Honestly, Craig just did one of these interviews and said it was a piece of cake. He was worried about saying just the right thing, but it was more like talking with an old friend.

“Annette, tell our listeners how they can take advantage of your podcast and spread the word even further.”

“Reach out, let me know you would like to do a podcast with me and we will send your message out to a world-wide audience.”

“I check Craig’s stats, and I can see how the interviews perform. Do you ever do anything like that?”

“Our tech people give us statistic updates on a monthly basis. Each month those stats increase and for the first ten months of 2018, we had over 5 million hits on the magazine site. This means, over 5 million opportunities for people to hear what you have to say.”

“And how can our listeners contact you?”

“They can contact me through my website, or through the magazine.”

“My next guest is Sue Vincent, whose blog is called the Daily Echo. Sue does something pretty cool in that she also hosts artists and photographers. What this means to an author is her crowd might not be the same crowd you get in other places. Promotion is all about reaching many people, so this can work to your advantage. Welcome, Sue.”

“Hi Lisa, I have to say that this get together is a great idea, although the Small Dog seems to feel that if Apes get fruit baskets, she should have a dog basket. Even the dog runs an open invitation through December for guests to take part in Ani’s Advent calendar. Maybe you could ask Craig if his canine friends would care to come over? The Ape has already agreed to take part.

“I agree with the rest of the party… as a writer, you want to be read, but it’s no good constantly shouting ‘buy my book’…you need to let readers get to know you as a person. Share your passion.  My own blog is eclectic, with most book-related posts on a separate author site. And all the promotion listed here is free and has a potential reach of hundreds of thousands worldwide. While I am happy to host book launches and blog tours, I do keep a daily spot for guest posts, open to writers, artists, musicians and photographers… and bloggers are writers too. Then there is the whole ‘target audience’ thing, and for that I host Living Lore posts with a theme of folklore, myth and legend, and the Elusive Realities spot for true stories of strange personal experiences. Many people have a story to share…and I like sharing.

“I feel I should mention writing challenges too. Colleen runs a weekly poetry challenge, I run a photo prompt every Thursday. We link to every entry, giving extra exposure to writers, I share many of the entries on my blog, and have an open invitation to regulars to come and introduce themselves as my guest. And with all this possible free promo, I seldom have a guest every day! It is easy enough, all I need is a post, links and pics and I’ll do the rest. And neither the Small Dog nor I bite 😉 I am easy to contact through the blog, or by email at findme@scvincent.com.”

“That is a ton of promotional opportunity, Sue. Thanks to you, and all my guests today for participating.

“Looks like it falls to me to wrap it all up. Lisa Burton Radio is here to interview your fictional characters. I rarely interview actual people or – you know, apes. Getting your character on the show is as easy as sending an email to coldhand.boyack@gmail.com.

“Think about all the ways you can expose your work, and none of it costs a dime. They are all unique, and would make a nice blog tour if you plan ahead. My own author has done exactly that several times.

“Since we’re supporting blog hosts today, I’m asking the authors out there to share this post far and wide. Use those sharing buttons, reblog the post. I’ll be adding it to Flipboard, Mix, and several others along with the big social media sites. You might even want to bookmark it for future reference.

“For Lisa Burton Radio, I’m Lisa Burton. Now I’m heading to Amazon to find a doggie basket.”

Advertisements

140 Comments

Filed under Lisa Burton Radio

That’s a wrap

It was a very productive weekend for me. It didn’t involve any new fiction, but I got a lot done. For three days I worked on interviews for Lisa Burton Radio. I never got them all done either, but I did all I could.

I should be able to move everyone to the next level next weekend. Some of these people have been waiting a long time. I can maintain my schedule without putting all this effort in right now. A couple per week keeps the line moving. However, I’m not patient at all, and don’t want people to think I’ve forgotten them. I shouldn’t expect my guest authors to be patient either.

As far as scheduling goes, if everyone returns the stuff I sent out this weekend, I can schedule interviews through June. I’m trading one logjam for another one, but at least folks will know something is happening.

That’s the funny thing about this slot. It’s feast or famine. It’s entirely possible that sometime in August I’ll be out of authors seeking promotion. It would be great if they would tickle in about one per week. They never do.

Still, it was very productive. I also finished reading a book. I started it on the way home from NOLA, and read 7/8 of it then. A two week gap, forced me to read back a bit, but I finished it. I also wrote a very short review.

Reviews don’t have to be long. A few lines about whether you liked the book, or not, and why, is all it takes. Think about this if you’ve finished a book lately. The review counts, it’s tallied based upon how many stars you gave it, and nobody expects a lengthy book report. These reviews mean a lot to the author.

I found some things on Pinterest and saved them to my Piracy board. I’d love to write about them, but it might take a couple weeks before they hit my story. These involve sea monsters and the like. I’m excited about them, but they will have to wait their turn.

If I can get the rest of the interviews on my flex day, I might get to new fiction on Saturday. Fingers crossed.

28 Comments

Filed under Blogging

A small list, with lots of hours ahead

My flex schedule leaves me with a two day weekend. I won’t get a flex day again until next Friday. This is the worst part of the schedule, and the 10 hour days kind of suck at this point. Then I’ll get a couple of three day weekends. To make the suckage worse, North America changes to Daylight Savings Time this weekend. That means I get to wake up an hour earlier for the next seven months or so.

The adjustment isn’t that hard, and I kind of like getting that extra hour of daylight when I get home. I’m also not looking for sympathy. I started with that to give you the idea that my available time is limited this weekend.

I have to get my truck serviced tomorrow afternoon. That blows a small hole in plans too, but they have a nice business center and I might be able to do some projects while I wait. We also want to squeeze date night in at some point.

Fewer plans are the way to go on weekends like this. I only have one, and anything else is gravy. It all involves blogging.

I have two guest posts I agreed to host next week, and I need to assemble and schedule those. I also have a habit of sending out an advance link, but that only takes an extra minute or two.

There are two or three folks who have returned the questionnaire for Lisa Burton Radio. I need to work up as many of those shticks as possible this weekend. If I can do that, and get them sent back, I’ll consider this weekend a success.

That’s it. Might not sound like much, but it does take some time and a bit of creative energy.

Should I get lucky, I might take a glance at my work-in-progress. It might not involve any more than moving the plants I’ve already made around, oh and maybe changing a character’s name. I don’t like my villain’s name and may try again. That will mean a long search to make sure I fix it everywhere.

For the rest of this evening, I’m enjoying the company of my old friend George Dickel.

34 Comments

Filed under Blogging

Whew!

Hey there. Remember me? It’s been a while since I wrote something specifically for the blog. I’ve wanted to, but the blog tour demanded my attention.

The tour is over now. This one involved a pile of pre-written posts, plus a few custom requests from various bloggers. Overall, the tour was a success. We moved multiple copies every day, and it’s still selling. My experience lately is a book will flatline shortly after a book tour ends. This poses the question of what to do next. No, seriously, what should I do next?

So much of the stuff from even eighteen months ago doesn’t seem to work any longer. Facebook ads are getting horrible performance now according to some of my friends. The Amazon ads were never really much good. I tried a few email lists a couple of books ago. They cost money, but delivered nothing.

It’s a shame really, because The Hat is a fun story. More people would enjoy it, if I could only find a decent (and cost effective) way to reach them. I can give it a rest, then try the Amazon free days. I never understood why people would grab a free book when it only actually costs 99¢, but they do.

Going back to December, many of my friends released books, and I hosted as many of them as I could. They’re all good authors too, so there were some worthy books promoted here. One saw the end of an epic series, one is the beginning of a new series. There were many others between these bookends.

These same friends were there for me too, and I appreciate everyone who donated their space for my tour.

If you’re a new author, there are some observations you could make here. These are good things to know. First, I have friends. You’re going to need friends too if you want to spread the word about your books. Keep in mind that I was there for them, even though I had my own blog tour going on at the same time. They were here for me under the same circumstances. This isn’t exactly easy, particularly when you hold a full-time job. It’s what friends do for each other though.

Everyone participated in their comments too. It’s hard enough to get someone to look your way. It’s always good to acknowledge those who have something to say.

If you were really paying attention, you came across some great people too. Making friends with my hosts is a good idea. One day you might find them willing to host your book release too. Now this is different than keeping a list of contact information and only contacting them when you need something. I’m talking about conversing with these people. Participating in their blog comments from time to time. Maybe tweet out something you find interesting. You know, friends.

I run Lisa Burton Radio on a different basis. I pretty much take all comers there. Many of those people I’ve never met before. I have made some good friends via that process too. Some of my blog hosts offer something similar. There is a trick to these opportunities too. Many regular promotional slots have dried up. It isn’t because the author/blogger got bored, it’s from lack of participation.

As authors, we don’t want those slots to dry up. We may not have a book release every month, but if the slot goes away it’s gone when we need it. My advise here is to follow those blogs who offer something like this, and share those posts on social media too. The goal is a two-stage one. First, the slot stays available and will be there when you need it. Second, if the slot grows over time it will be a better slot when you need it.

The slots I took advantage of were at PH Solomon’s, Sue Vincent’s, Colleen Chesebro’s, and Chris Graham’s places. Visit these people and make friends with them. Help keep their slots alive and growing.

I’ve been pretty successful with Lisa Burton Radio, but there are weeks when I don’t have a show. It’s rare these days, but it still happens. I want to keep this slot available for you guys. I’ll admit that I’m projecting my thought process onto the other regular slots, but if I stopped getting applicants, the show would end. That would be one less place to promote your new books. (Or your old books too for that matter.)

I guess what I’m trying to say is to work on your platform, even if you don’t have a new book to promote. Make some connections and participate in some promos for other people. Maybe some of them will be there for you when you need them.

Thank you to everyone who bought a copy of The Hat. If you enjoyed the story tell someone. The reviews are looking wonderful, and are always appreciated. Your effort might be as simple as telling your co-worker about the story. I’ll try to do the same thing for you.

Lisa Burton

57 Comments

Filed under Writing

Running on empty

Look at this one as a real world example of being an author today.

With the release of The Hat yesterday, I have a lot of things to do to bring it to the attention of the masses. I’m quitting now, but it’s not quite as lazy as 11:00 AM sounds.

I woke up in a pile of bulldogs at 4:00 AM this morning, and have been largely covered with them all day in various positions. They like their early morning poodle time, but I can place my iPad on the arm of my chair and type away.

Old What’s Her Face decided to wash our bedspread yesterday, so we had an alternate last night. This freaked the dogs out for some reason. They were kinds of twitchy all night. I swear they are like Sheldon Cooper in that regard. Between the dogs, the nightly kink in by back, and my bladder it was just easier to get started.

I tweaked six different posts about the new book and sent them to their respective hosts. This included all the necessary attachments and such. Then I filled out an interview form for another one, and assembled a post for Story Empire later this month. All of them required at least one extra email, and my iPad battery is about dead too.

Then I assembled no less than four guest posts for Entertaining Stories. Seems like a lot of other folks are releasing books right now too. Everything is scheduled to post right now.

There will be traffic jams, but I’ll simply have to deal with it. My guests can have the spotlight until after I get home from work. If one of my hosts posted that day, I’ll try to reblog it then. I want to reblog in the hopes of sending my hosts as much traffic as I can. They don’t get much out of this, but maybe I can get them a follower or two.

As for me, I’m calling it a day on the author front. Old What’s Her Face found some strange ice cream I’ve grown fond of, and I feel like I deserve a treat. It’s made with marscapone, figs, and balsamic vinegar. Don’t wrinkle your nose up until you’ve tried it.

56 Comments

Filed under Blogging, Writing

In and out

I lost an hour today because I got a haircut and went for some food. We lost our Wingers, but they reopened in a new location. I had a craving for some sticky fingers and brought a batch home.

I finished my short story draft. It's a bit long at 5600 words, but it needs an editing pass or two. I usually lose words at that point. I'd like to send it in by the Fourth, that would give me plenty of time to make any edits they suggest. I like it, but it could use a little something. They always can.

I got more interview work done too. I stopped counting, but I have three almost ready to schedule, and a couple more shticks sent out to the authors.

Tomorrow I want to work on the editing, and write a couple more blog tour posts. I won't be checking in tomorrow, because I have a guest I'm hosting. He deserves his day in the sun, so be sure to make him feel welcome.

That's it, quick and dirty check-in. Hope you're all having a great weekend.

18 Comments

Filed under Writing

Vacation Update

I skipped my Sunday evening post to honor the guest I hosted. I'm typing this right now with Frankie straddled across one leg. She's the smaller of the puppies and more into cuddling than Nyx is.

Nyx is crashed out on the floor in a typical bulldog pose. Four feet in the air and snoring away. Otto is restless and uncomfortable. His pain medication seems to be helping, but not enough. I think we need to go back to the vet and see if there's more that can be done. I miss my happy-go-lucky dog, and he's more like an old dog that just sleeps all the time.

I've been getting things done, despite my little typing handicap. The Enhanced League is with the formatter, and we've exchanged a few emails. I've been working on blog tour posts, and have four of them roughed out, two as me and two from Lisa so she can distribute her posters. I need more, but it's progress.

I got my critique submissions all printed and worked up. I even put them in the truck so I won't forget them at tomorrow night's meeting.

Somewhere in the mix, I put my final touches on the Story Empire post and it went live this morning.

I got the initial shtick out for a couple of the Lisa Burton Radio posts. First finished, first posted on those. I need to work up a few more of these, because authors all work at different speeds. Some of them are waiting for publication dates and that's wise too. I will massage the schedule to time with their release dates.

The precursory research for my time travel story is done, but I need to do some deeper research. I also did a bit of research for my Fourth of July post. It's mostly a graphic, but I still want a few words.

For the remaining work, I need to finish reading the craft book I've been working through. There is also a novel I'd like to start reading. I need to write more blog tour posts, and a few per day feels like the right pace. I never know how many volunteers I'll get until I ask for them, and I like to be prepared. I'll have my own critiques to address after tomorrow night.

Then there is The Yak Guy Project. I swore I'd never release another book during the summer, but it looks like Enhanced League will come out in July. That might not be so bad for a 99¢ special that deals with baseball, a summer sport. Yak Guy might just have to wait until September, even if I get it ready before that. The challenge is to get it ready now. I can't procrastinate and cause it to come out months later.

I just checked on Lisa Burton Radio, which I track with another living document. It makes a statement about our society, that a nice post called Dear Lisa doesn't get any response. She pulls on her booty shorts and shakes her sign and gets twenty-one and counting responses. I've learned a lot about women in our society from Lisa, and tried to address some of that in The Enhanced League. (Fingers crossed. As a man, I may not have gotten it perfect.)

For the rest of today, I may read, I may write guest posts, I may edit on Yak guy. My son tells me there is an update coming on Diablo III that provides a new character class that we both want to try. It's supposed to come out this week, so I may chuck the whole thing and play video games. I am on vacation after all.

 

41 Comments

Filed under Writing