Hey there. Remember me? It’s been a while since I wrote something specifically for the blog. I’ve wanted to, but the blog tour demanded my attention.
The tour is over now. This one involved a pile of pre-written posts, plus a few custom requests from various bloggers. Overall, the tour was a success. We moved multiple copies every day, and it’s still selling. My experience lately is a book will flatline shortly after a book tour ends. This poses the question of what to do next. No, seriously, what should I do next?
So much of the stuff from even eighteen months ago doesn’t seem to work any longer. Facebook ads are getting horrible performance now according to some of my friends. The Amazon ads were never really much good. I tried a few email lists a couple of books ago. They cost money, but delivered nothing.
It’s a shame really, because The Hat is a fun story. More people would enjoy it, if I could only find a decent (and cost effective) way to reach them. I can give it a rest, then try the Amazon free days. I never understood why people would grab a free book when it only actually costs 99¢, but they do.
Going back to December, many of my friends released books, and I hosted as many of them as I could. They’re all good authors too, so there were some worthy books promoted here. One saw the end of an epic series, one is the beginning of a new series. There were many others between these bookends.
These same friends were there for me too, and I appreciate everyone who donated their space for my tour.
If you’re a new author, there are some observations you could make here. These are good things to know. First, I have friends. You’re going to need friends too if you want to spread the word about your books. Keep in mind that I was there for them, even though I had my own blog tour going on at the same time. They were here for me under the same circumstances. This isn’t exactly easy, particularly when you hold a full-time job. It’s what friends do for each other though.
Everyone participated in their comments too. It’s hard enough to get someone to look your way. It’s always good to acknowledge those who have something to say.
If you were really paying attention, you came across some great people too. Making friends with my hosts is a good idea. One day you might find them willing to host your book release too. Now this is different than keeping a list of contact information and only contacting them when you need something. I’m talking about conversing with these people. Participating in their blog comments from time to time. Maybe tweet out something you find interesting. You know, friends.
I run Lisa Burton Radio on a different basis. I pretty much take all comers there. Many of those people I’ve never met before. I have made some good friends via that process too. Some of my blog hosts offer something similar. There is a trick to these opportunities too. Many regular promotional slots have dried up. It isn’t because the author/blogger got bored, it’s from lack of participation.
As authors, we don’t want those slots to dry up. We may not have a book release every month, but if the slot goes away it’s gone when we need it. My advise here is to follow those blogs who offer something like this, and share those posts on social media too. The goal is a two-stage one. First, the slot stays available and will be there when you need it. Second, if the slot grows over time it will be a better slot when you need it.
The slots I took advantage of were at PH Solomon’s, Sue Vincent’s, Colleen Chesebro’s, and Chris Graham’s places. Visit these people and make friends with them. Help keep their slots alive and growing.
I’ve been pretty successful with Lisa Burton Radio, but there are weeks when I don’t have a show. It’s rare these days, but it still happens. I want to keep this slot available for you guys. I’ll admit that I’m projecting my thought process onto the other regular slots, but if I stopped getting applicants, the show would end. That would be one less place to promote your new books. (Or your old books too for that matter.)
I guess what I’m trying to say is to work on your platform, even if you don’t have a new book to promote. Make some connections and participate in some promos for other people. Maybe some of them will be there for you when you need them.
Thank you to everyone who bought a copy of The Hat. If you enjoyed the story tell someone. The reviews are looking wonderful, and are always appreciated. Your effort might be as simple as telling your co-worker about the story. I’ll try to do the same thing for you.
Time for some changes
There hasn’t been anything too interesting going on around here lately. With all the Covid concerns, we work, then we stay home on weekends. It’s been fairly boring, to tell you the truth. Some of this isn’t likely to change any time soon.
We watched a few Halloween movies yesterday, but there wasn’t anything all that exciting. Honestly, there’s just been too damned much television this year. After saying that, I did enjoy the new episode of The Mandalorian.
Old What’s Her Face decided we weren’t going to give out Halloween candy. So, of course, she ran to the store at the last minute, bought a huge bag of candy, and welcomed kids anyway. We didn’t get too many, but we wore masks.
All of my touring is over for 2020. (It’s okay to cheer or breathe a sigh of relief. I feel the same way to a degree.) I like interacting with everyone on blog tours, but it’s a lot of work to come up with unique posts and to keep checking them for days after the posting day. I hope I interacted with everyone who commented, or at least liked the comment if it was directed toward my hosts.
I love all of my hosts. There were many of them over the course of three publications this year. I tried to give some of you a rest and not hit you for every book. Some wanted me to show up anyway. Hopefully, everyone is happy. Remember, I’m here for you whenever I can return the favors.
I really want to start drafting new materials. That’s my happy place. I’m being a little resistant, because I could use a breather. Also, I don’t know that I need three releases next year.
First priority is going to be getting the Lanternfish trilogy wrapped up. Then I want another story for Lizzie and the hat. Anything after that will be gravy. Even if it only comes to a partial draft, that works too.
Beyond that, welcome to Standard Time for those places who still change. Idaho floated a bill to leave us on Standard Time year round, but it failed last year. I have a hunch it will be back. The time changes never bothered me. My body just knows when it’s time, and it feels right today.
They say all blog posts perform better with a picture, so here’s one of Otto rocking out.
Stay safe everyone. Blogging is socially distant, so it’s okay to leave comments.
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Tagged as blog etiquette, Blog tours, bulldogs, comments, COVID, Halloween, Otto, Pets