Most of my regular readers know that I recently ran a free promotion of my novel, Wild Concept, on Amazon. The free promotion is one of two tools an author can use to promote his/her work. There are many other ways to promote, but I’m talking about things Amazon created for authors. The other tool is a countdown deal, and I haven’t tried this yet.
Amazon let’s me give a book away for five days every quarter. I’m not required to use them all at once, but I did.
What I assumed:
As a brand new author, I need readers. If I give my book away for a period of time I will get some readers.
Some people will grab a book, just because it’s free. This does not mean they’ll read that book. Therefore, the number given away will be larger than the number of readers.
Interest in the free book will create sales of Panama, my new story.
What I read from others:
Sales will keep going after the promotion ends.
A promotion will lead to sales of your other books.
Never do a promotion longer than three days. (I read what others say. I don’t always believe it.)
What I wanted:
A couple of positive reviews for Wild Concept.
Interest in Panama to increase.
I gave away a crap ton of books. More than I could even imagine. At one point, I was number 36 on Amazon’s free science fiction book list.
The majority of downloads occurred on the first day. The numbers dropped dramatically on day two and stayed there. I remained on the top 100 until I reverted to paid status once again.
One person, from the UK, bought Wild Concept prior to the promotion and returned it. I hope this was to take advantage of the free version and not because it sucked. I’ll never know. (My first return.)
I didn’t make a single sale of Panama during this promotion.
There hasn’t been a single purchase of Wild Concept since it went back to paid status.
Very few of the downloads came through my blog. I checked to see how many clicked on the link, and it was less than one percent vs. downloads.
Free promotions are a good thing. I won’t do another one that lasts longer than one day. There might be an advantage to doing a different title each day after I have all my old stuff available.
Amazon must have some good promotional stuff going on. My blog only has about 350 followers, and that includes the get rich quick folks and the same Colombian Cutes that followed everyone else a few months ago. My downloads were way beyond what the blog could drive.
It’s too early to tell if reviews are coming. People haven’t had time to read the book yet, and some might not get to it for months.
It’s also too early to tell if Panama will benefit. I would read the free book before deciding if I read the author again.
I have to be patient, something I’m not good at. Time will tell as far as whether I got what I wanted out of this promotion. I’ll keep working on getting the next story ready to post.
I don’t want to do another promotion right away. This is to keep the data clear as far as what this one accomplished.
I mentioned in a recent blog post that I like to play with all the toys. I’d like to try a Kindle Countdown Deal. I’ll give it a few weeks and decide what to do then. I might use Panama as the guinea pig.
Once I get all my old stuff uploaded, there might be an advantage in giving each one away for one day in succession.
Debate. Share your experiences or thoughts in the comments section. I’d like to know what you guys think.