Tag Archives: 2021

Business Plan 2021

It looks like that time again. I try to prepare a business plan for my writing career every January. These have been some of my most popular posts over the years, but that isn’t why I write them. I feel like everything is better with a little planning.

I’m sure this is no surprise, since I’ve posted both here and at Story Empire about my storyboarding method for plotting out my stories.

Mostly, I write these to keep myself honest. I refer back to them throughout the year to see how I’m doing. Let’s dive into it.

A few years ago, I decided my best promotional move was to write my next book. I’ve gotten discouraged with advertising that fails to produce, social media that sucks time, but doesn’t seem to do much else, so I write.

Honestly, it seems to be working. I can’t explain it exactly, but if someone were to pull up my Amazon page, it appears that I’m somewhat seasoned and in it for the long haul. Perhaps people are more willing to take a chance on me more than someone who only has one book. No idea, but it makes some sense.

It’s not that readers pick up everything I write. If someone likes paranormal tales, I have a few. Same thing for science fiction and fantasy. Some are like me and read all those genres, but I can appeal to the specialists now, too.

For the last two years, I’ve published three books per year. It’s kind of a grueling pace, but it was worth it.

This year, my goal is two publications. I want to complete my Lanternfish trilogy and get it out the door. I’ve already started on the final volume, but it’s been slow going. Too many holidays and not enough quality time.

The other book I’m working on is a continuation of The Hat series. Since this is an ongoing series, I don’t feel as much pressure as I do with Lanternfish. I have a couple of storyboards for volumes beyond the one I’m writing, and a few solid ideas with notes started.

Last year, a couple of things changed for me, and forced me to make a decision. My cover art and Lisa Burton promotional pieces took much longer than I was used to. I kind of overwhelmed my critique group, too. My choices were to start another project while I waited to publish the completed ones, or take a break. I took a break.

I know this doesn’t seem like me, but I needed it and I imagine my critique partners appreciated the few months off, too. I didn’t exactly kick back during this time. I spent it getting ready for two extensive blog tours. I make all my promo stops unique, so writing ahead was a good idea.

Timing of publications continues to vex me. I would like to hit one right before school lets out in the Spring, and the other around Halloween sometime. I’m not sure I’ve ever hit the Springtime target before, but have been moderately successful in the Fall.

By publishing two books instead of three, maybe that will simplify a few things. Maybe not, because Grinders in late Winter went off without a hitch.

I intend to use any spare time I have drafting something new. I don’t know what that will be yet, but I could go on the African adventure, maybe the post apocalyptic piece that’s set in the swamp, or something set in outer space. That last one seems to want to be a trilogy again.

The idea of another trilogy kind of drags me down, and excites me at the same time. For one thing, I could do things differently this time. I could hold the entire thing back while I finish it, then go for quicker releases after it’s finished. This would make it my side project for a couple of years.

Lanternfish was only intended to be a stand-alone story. Comments and feedback convinced me to turn it into a trilogy. With one already on Amazon, the others have to come along as they can.

I need to make some decisions on how to promote Wreck of the Lanternfish. I could promote the book, the whole series, or a bit of both. I could go on two different blog tours; one for the book, then months later for the whole trilogy.

I might be able to use some discount days or free days to promote with, too. James is clearly the main character, but Serang has become a co-main character along the way. Her origin story has never been on sale and walks readers into the trilogy. I could do something similar with Voyage of the Lanternfish, or both.

Promotion is like dowsing to me. I’m open to suggestions here, so don’t be afraid to speak up.

Last year, my blogging goal was to post two to three times per week. This came after years of posting four times per week, because Lisa Burton Radio was always on Thursdays. With retirement of Lisa’s show, it should have been easy to meet. I failed completely.

This is the one thing I will blame on Covid. Many of my posts are a slice of life. With all the lockdowns, working from home, and all the rest, there wasn’t much life to share. I’ve been lucky to make a weekend post for the last few months. I don’t know if this will change, so I’m not setting a goal here. I will keep updating Entertaining Stories, and meet my Story Empire assignments. Anything beyond that will have to be an extra.

Then there is social media. During my summer break, I kind of bailed on it. It never really has produced anything for me, and I spent some time changing out my pinned tweets and all the rest. I changed it almost weekly when I promoted the Experimental Notebooks. My blog automatically feeds to most of them, and I still share all of your things when I can. I just stopped actively participating.

Prior to my break, I used to go through my feed and retweet all of your posts, share the bigger things on Facebook, etc. Now it’s mostly posts from your blogs.

Older rules were that we had to be active on social media, because that’s where readers find us. It made perfect sense, but I never really saw it function in real-time. Interest in blogs seems to be slowing down, too, but it’s about all I have left. It also seems to be the only thing that will sell books from time to time, so I’m all-in here.

My goals aren’t as severe this year. Two publications that I already have partial manuscripts for. Keep the blogs up, and dabble in social media. Spend any spare time drafting something new.

Weigh in today. Teach me your promotional tricks. Do you prepare a business plan every year, or is that just me?

They say all posts perform better with a picture, so here you go. Frankie likes to help Mom make the bed, particularly when the bedding is warm from the dryer.

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