Exposing your work, on #LisaBurtonRadio

Lisa Burton

Hi, all, and welcome to another edition of Lisa Burton Radio. This week is a special edition, because it’s geared to all you authors out there. It might give some good ideas to bloggers who want to host guests too.

Today, I’ve collected a group of power bloggers who host authors on their sites. This gives an author a way to reach a larger audience than they might if they were simply posting about date-night or something. This means when you have a new book to promote, or maybe to give an older title a secondary push.

We’re going to start by addressing the three-hundred-pound gorilla in the room, and I mean that literally. Chris The Storyreading Ape, hosts one of the largest author blogs around. “Did you get my fruit basket, Chris?”

“Yes I did thanks, Lisa – very thoughtful of you to use edible leaves to weave the basket, so I didn’t miss out on my veggies, which help keep me at my physical peak.”

“So Chris, do you have a regular scheduled slot for authors, or do you take them piecemeal? While you’re at it, give our listeners a bit about what it takes to get into the Author’s Hall of Fame, and what benefit that brings.

“I have a prime post slot at 01:00 am, London, UK time, every day, which I use to give priority to author articles, except Mondays (reserved for my weekly Monday Funnies).

“Regards how to get articles onto my blog, see the following link for authors seeking to get into my Authors Hall of Fame: https://thestoryreadingapeblog.com/contact-me/if-you-are-not-already-in-my-authors-hall-of-fame/

“For authors already in my HoF, but would like to submit further articles, or run book promos, use this link: https://thestoryreadingapeblog.com/contact-me/if-you-are-already-in-my-authors-hall-of-fame/

“The main benefit is getting yourself, as a person, not just an author, in front of my blog followers, but also in front of my other media followers as well, on Twitter, two Facebook Pages, Tumblr blog, LinkedIn, etc, including a my Flipboard Authors Hall of Fame Magazine.

“Some of my other blogger/author friends often reblog author articles, which spreads your fame even further.

“The big plus is, it’s free publicity.”

“That’s a great point, Chris. These promos are all free. My own author operates on a shoestring, and I know others do too. With all the reblogs, social media sharing, and more, you could put your work in front of a hundred-thousand potential readers. Then it’s up to you to sell yourself.

“My next guest is Colleen Chesebro. She is an author and poet herself, and hosts authors on her blog. She also offers up a weekly book review. Colleen, you have a neat way of doing these interviews with your list of questions. Tell us about that, please.”

“Hi, Lisa. I thought long and hard about what I could do to help to promote other authors. Then, it occurred to me how hard it’s been for me to learn the art of writing and publishing. So, I thought the idea of using questions and answers would be the perfect way to learn from other author’s experiences.

“I made a huge list because everyone is different in their style of writing. Also, I didn’t want everyone to choose the same questions. I even added some unusual questions, like: “As a writer, what would you choose as your mascot/avatar/spirit animal?” I was surprised at how many authors have included this question in their interviews.

“The response has been overwhelming, partly because the author has the opportunity to choose what they want to write about. It’s free promotion to share their books, their writing style, and for my readers to learn a few intimate details of the lives of people they know only through blogging and writing.”

“Sounds great! How do authors sign up?”

“The authors can choose from my massive list of questions and by following the instructions HERE. If you’re interested in booking an interview, make sure to read the instructions carefully. My contact information is found in the link.

Conversations with Colleen is a weekly feature held each Wednesday on colleenchesebro.com. I also share these posts on social media. Currently, I’m scheduled through January 2019 and have interview slots available starting in February 2019. If you have a blog, I’m happy to interview you!”

“I’d better have a word with Craig. If he’s going to have a January book release he needs to start contacting you guys.

“All that social media sharing brings me to my next point. Authors tend to get out of the visit what they put in to the visit. I have some who never even show up and comment on the post. I have others who share it everywhere, and even a few that reblog it sporadically for months. I look at the stats, and I know which posts perform better.

“My next guest is Sally Cronin, and she offers several options, including the Cafe and Bookstore. She offers kind of a unique double hit for her guests, fill us all in Sally.”

“Thanks for inviting me along to join these stars of our blogging community Lisa, and I include you very much in that, as your interviews with characters of author’s books, is a creative way to showcase others. We do need to think outside the box when promoting ourselves and others, and the more zany the better. For example, as well as Colleen Chesebro’s Conversations she also entices us in with a Poetry Challenge which is a great way to promote your blog and books. Annette Rochelle Aben who is one of your hosts has a radio podcast – Where the Magic Happens, that both your author and myself have been guests on. The Story Reading Ape was ahead of the game with his Hall of Fame and we consider him the king of this particular jungle.

“You make an excellent point about guests and their level of participation. I often get requests from authors to feature them in the Café and Bookstore, and like you, I spend quite a bit of time putting the post together and promoting it across social media. I do clearly request that the author share across their own networks and also respond individually to those who have taken the time to respond but on a few occasions there is no interaction at all. More than anything the author is not getting the best out of the promotion and is certainly not leaving a good impression with potential readers.”

“Where did you get the idea of the Café and Bookstore which is your primary author promotion and tell us about how you extend the life of the posts?”

“After about two years of blogging, and promoting authors I began to lose track of authors I had showcased, their books and reviews. I put together an alphabetical list of writers and added the Amazon link to buy books, the author’s website, up to seven covers and the most recent review for one of their books. I now have a platform where I can add new authors, keep track of new releases and reviews. In addition I can share the whole bookstore on social media on a regular basis to encourage readers to browse. You can find out how to join the other 150 + authors on the shelves of the bookstore and on the Café and Bookstore page.

“I re-share all posts in my weekly round up on Sundays and this includes the author promotions with a cover and link to their promotion. The round up is one of the busiest posts of the week, and because I post a great deal, many readers pop in on Sunday and visit the posts that they missed. There are thousands of posts published each week, just in the circles we all move within, and it is easy to miss several. I recommend that if anyone posts more than a few times a week that they think about a round up post.”

“Is there anything else you can recommend to authors that will help them promote their work?”

“Despite all the advice out there on book marketing, and about the dangers of over self-promotion, there are still people who bombard us with posts and comments about their own work to the exclusion of others. It simply does not work. You have to remember that the majority of our followers are writers and this means that they are also usually avid readers. They quickly lose interest if the only posts and comments you make are about your books. They won’t buy them, read them or promote them. If you want to build yourself a platform to promote your work, share it with the work of others and see how it flourishes.”

“That’s a good point too, thanks Sally. You can’t post exclusively about your own book. People will turn a deaf ear, and eventually you’ll lose all the followers you worked so hard to gain.

“My next guest offers something very different. Her name is Annette Rochelle Aben, and she offers a podcast. Honestly, Craig just did one of these interviews and said it was a piece of cake. He was worried about saying just the right thing, but it was more like talking with an old friend.

“Annette, tell our listeners how they can take advantage of your podcast and spread the word even further.”

“Reach out, let me know you would like to do a podcast with me and we will send your message out to a world-wide audience.”

“I check Craig’s stats, and I can see how the interviews perform. Do you ever do anything like that?”

“Our tech people give us statistic updates on a monthly basis. Each month those stats increase and for the first ten months of 2018, we had over 5 million hits on the magazine site. This means, over 5 million opportunities for people to hear what you have to say.”

“And how can our listeners contact you?”

“They can contact me through my website, or through the magazine.”

“My next guest is Sue Vincent, whose blog is called the Daily Echo. Sue does something pretty cool in that she also hosts artists and photographers. What this means to an author is her crowd might not be the same crowd you get in other places. Promotion is all about reaching many people, so this can work to your advantage. Welcome, Sue.”

“Hi Lisa, I have to say that this get together is a great idea, although the Small Dog seems to feel that if Apes get fruit baskets, she should have a dog basket. Even the dog runs an open invitation through December for guests to take part in Ani’s Advent calendar. Maybe you could ask Craig if his canine friends would care to come over? The Ape has already agreed to take part.

“I agree with the rest of the party… as a writer, you want to be read, but it’s no good constantly shouting ‘buy my book’…you need to let readers get to know you as a person. Share your passion.  My own blog is eclectic, with most book-related posts on a separate author site. And all the promotion listed here is free and has a potential reach of hundreds of thousands worldwide. While I am happy to host book launches and blog tours, I do keep a daily spot for guest posts, open to writers, artists, musicians and photographers… and bloggers are writers too. Then there is the whole ‘target audience’ thing, and for that I host Living Lore posts with a theme of folklore, myth and legend, and the Elusive Realities spot for true stories of strange personal experiences. Many people have a story to share…and I like sharing.

“I feel I should mention writing challenges too. Colleen runs a weekly poetry challenge, I run a photo prompt every Thursday. We link to every entry, giving extra exposure to writers, I share many of the entries on my blog, and have an open invitation to regulars to come and introduce themselves as my guest. And with all this possible free promo, I seldom have a guest every day! It is easy enough, all I need is a post, links and pics and I’ll do the rest. And neither the Small Dog nor I bite 😉 I am easy to contact through the blog, or by email at findme@scvincent.com.”

“That is a ton of promotional opportunity, Sue. Thanks to you, and all my guests today for participating.

“Looks like it falls to me to wrap it all up. Lisa Burton Radio is here to interview your fictional characters. I rarely interview actual people or – you know, apes. Getting your character on the show is as easy as sending an email to coldhand.boyack@gmail.com.

“Think about all the ways you can expose your work, and none of it costs a dime. They are all unique, and would make a nice blog tour if you plan ahead. My own author has done exactly that several times.

“Since we’re supporting blog hosts today, I’m asking the authors out there to share this post far and wide. Use those sharing buttons, reblog the post. I’ll be adding it to Flipboard, Mix, and several others along with the big social media sites. You might even want to bookmark it for future reference.

“For Lisa Burton Radio, I’m Lisa Burton. Now I’m heading to Amazon to find a doggie basket.”


Filed under Lisa Burton Radio

140 responses to “Exposing your work, on #LisaBurtonRadio

  1. The Small Dog would just like to mention that chicken is her favourite, Lisa 😉

    Liked by 6 people

  2. Reblogged this on Smorgasbord Blog Magazine and commented:
    Lisa Burton who collaborates the author Craig Boyack, has kindly brought a few of us together to share some of our experiences and thoughts on book promotion and how to make the most of this amazing blogging community we are part of. You will hear from the king of the jungle when it comes to promoting authors The Story Reading Ape, wonderful authors and bloggers who share their sites, time and efforts to get you noticed such as Colleen Chesebro, Sue Vincent and Annette Rochelle Aben, and not to forget the creative character interviews conducted by Lisa Burton herself… and you get my fourpennyworth too. Lisa would like to hear from you in the comments with links to share your opportunities for other authors to promote their books.. Please head over and I am sure you will find useful. thanks Sally

    Liked by 5 people

  3. Thanks for all the effort that went into this Lisa and Craig.. much appreciated. Will do as a stand alone reblog Friday.. Sally

    Liked by 3 people

  4. Patty

    Reblogged this on Campbells World and commented:
    I’d like to encourage you to please share this post.
    If you’ve a blog, reblog this. If you’re on Facebook or one of the other social media platforms found in the sharing buttons, share there, if you’ve got friends you email, and you receive this post in your in box, forward it.
    We must start doing more than simply liking posts.
    Get yourselves involved.

    Liked by 4 people

  5. Reblogged this on Mary Smith's Place and commented:
    If you are an author looking for ways to promote your books – for free – check out Lisa Burton’s interview with a number of prolific bloggers who provide lots of promotional opportunities for writers.

    Liked by 4 people

  6. Reblogged this on YA Chit Chat and commented:
    I have been searching for information like this for a long time and I know a lot of other authors who have been, too. Thank you. I’ve reblogged at YA Chit Chat.

    Liked by 4 people

  7. This is very interesting and timely for me. I promote indie authors on my blog and just started an author update feature. Authors do need a secondary way to promote their books and I enjoy spreading the word. I’m unable to do it on the scale that these bloggers do, but it’s something to aspire to! So glad I saw this today!

    Liked by 5 people

  8. What a great post, Craig. Thank you for this 🤗

    Liked by 4 people

  9. Reblogged this on Story Empire and commented:

    Story Empire doesn’t to a lot of reblogging. Since we’re all about helping other authors, I decided to share this post here. This is a group of power-bloggers dedicated to helping promote their fellow authors. Good folks to know when you need a bit of free exposure. — Craig

    Liked by 3 people

  10. What a fantastic showcase of Blogging Superstars!!! I follow all of these blogs and love the content. I am almost always pressed for time, so I scroll down through the daily blogs and look for titles that jump out at me. That’s a great thing to remember as a blogger. The title is often all someone will see. Thank you for sharing this awesome information, Lisa and Craig!!

    Liked by 4 people

  11. Reblogged this on The Write Stuff and commented:
    A great post this morening on Lisa Burton Radio, via Craig Boyack. Looking for ways to promote yourself and by extension, your work? Check out Lisa’s guests today, and take good notes. (Or save the handy links.) You’ll be glad you did And remember to share. Thanks!

    Liked by 4 people

  12. Reblogged this on Writing and Music and commented:
    Because this post includes some of my favorite bloggers AND the always fantastic Lisa Burton, I have to share it. Authors, one thing that stands out to me in this post is about supporting others. If you have tunnel vision and ONLY promote yourself and your work, you aren’t going to see a lot of results. Another thing that stands out to me is about taking time to visit and comment on blogs that are supporting you. That is ultra-important! Enjoy!

    Liked by 4 people

  13. harmonykent

    Have added this to my writing links and resources for tomorrow’s Week in Review post. Thanks, Craig 🙂

    Liked by 3 people

  14. Pingback: Exposing your work, on #LisaBurtonRadio | Dragons Rule OK.

  15. Reblogged this on Dragons Rule OK. Thank you for such a useful post. One of the best I’ve come across. I’m now fired up to visit all your interviewees, although I already follow several of them.

    Liked by 3 people

  16. A treasure trove of power-bloggers! Every single one of them is awesome, and wonderful to provide a place for authors to showcase their work. LBR is also a great resource. A highly informative post, Craig!

    Liked by 2 people

  17. I Mixed, Flipped, Tweeted, FBed, and G+ed. This is a great post full of fabulous resources. You chose generous bloggers to spotlight, and Lisa should definitely be included in the list.

    Liked by 3 people

  18. Pingback: Exposing your work, on #LisaBurtonRadio | Sue Vincent's Daily Echo

  19. Pingback: Exposing your work, on #LisaBurtonRadio – Judi Lynn

  20. I retweeted and shared on my Author Facebook page and blog. Great post, Craig! Thank you.

    Liked by 2 people

  21. Reblogged this on Jacquie Biggar-USA Today Best-selling author and commented:
    Craig Boyak and Lisa Burton Radio share a comprehensive list of promotional opportunities on his #blog Entertaining Stories.

    Liked by 2 people

  22. Fantastic post, Lisa and Craig! Many thanks to these blogging powerhouses. I’d like to extend an invitation to my blog to anyone interested. Happy to have you anytime 🙂

    Liked by 4 people

  23. Colleen Chesebro

    Thanks so much for spreading the word, Craig. We belong to an amazing community of authors. Hugs for your support. ❤

    Liked by 3 people

  24. Pingback: Exposing your work, on #LisaBurtonRadio | Annette Rochelle Aben

  25. Dynamite post, Craig. I have to agree with your choices and all that you said.

    Liked by 3 people

  26. Reblogged this on The Showers of Blessings and commented:
    You don’t want to miss this post. A wonderful conversation among the super bloggers who devote their time and energy to help and support the authors.

    Liked by 2 people

  27. Reblogged this on Author Don Massenzio and commented:
    Check out this post from the Entertaining Stories blog that features some great bloggers.

    Liked by 2 people

  28. Pingback: Smorgasbord Reblog – Exposing your work on #LisaBurtonRadio – with C. S. Boyack | Smorgasbord Blog Magazine

  29. Great interview show casing these promoters of others. Each one gives ba back to our writing community. Thank you for promoting them. 😎

    Liked by 2 people

  30. Pingback: Exposing Your Work on #LisaBurtonRadio – Colleen Chesebro ~ The Faery Whisperer

  31. Pingback: Smorgasbord Blog Magazine – Weekly Round Up – Christmas book promotions, Music, Humour, great food and fantastic guests. | Smorgasbord Blog Magazine

  32. Pingback: Author Inspiration and Last Week’s Writing Links – Staci Troilo

  33. I’m not up there with the big, popular people but I offer a guest post every Thursday in my blog. If anyone in interested contact me on https://lucindaeclarke.wordpress.com or pm me on FB or leave a message on my timeline and I’ll get back to you.

    Liked by 1 person

  34. I hope to hear from lots of people? Who doesn’t need a shout out?

    Liked by 1 person

  35. You have featured some of my favourite bloggers. They all do so much to help promote other writers and bloggers. This is an amazing community we have here. Wising all of you a very Happy Christmas season.

    Liked by 1 person