Hey there. Remember me? It’s been a while since I wrote something specifically for the blog. I’ve wanted to, but the blog tour demanded my attention.
The tour is over now. This one involved a pile of pre-written posts, plus a few custom requests from various bloggers. Overall, the tour was a success. We moved multiple copies every day, and it’s still selling. My experience lately is a book will flatline shortly after a book tour ends. This poses the question of what to do next. No, seriously, what should I do next?
So much of the stuff from even eighteen months ago doesn’t seem to work any longer. Facebook ads are getting horrible performance now according to some of my friends. The Amazon ads were never really much good. I tried a few email lists a couple of books ago. They cost money, but delivered nothing.
It’s a shame really, because The Hat is a fun story. More people would enjoy it, if I could only find a decent (and cost effective) way to reach them. I can give it a rest, then try the Amazon free days. I never understood why people would grab a free book when it only actually costs 99¢, but they do.
Going back to December, many of my friends released books, and I hosted as many of them as I could. They’re all good authors too, so there were some worthy books promoted here. One saw the end of an epic series, one is the beginning of a new series. There were many others between these bookends.
These same friends were there for me too, and I appreciate everyone who donated their space for my tour.
If you’re a new author, there are some observations you could make here. These are good things to know. First, I have friends. You’re going to need friends too if you want to spread the word about your books. Keep in mind that I was there for them, even though I had my own blog tour going on at the same time. They were here for me under the same circumstances. This isn’t exactly easy, particularly when you hold a full-time job. It’s what friends do for each other though.
Everyone participated in their comments too. It’s hard enough to get someone to look your way. It’s always good to acknowledge those who have something to say.
If you were really paying attention, you came across some great people too. Making friends with my hosts is a good idea. One day you might find them willing to host your book release too. Now this is different than keeping a list of contact information and only contacting them when you need something. I’m talking about conversing with these people. Participating in their blog comments from time to time. Maybe tweet out something you find interesting. You know, friends.
I run Lisa Burton Radio on a different basis. I pretty much take all comers there. Many of those people I’ve never met before. I have made some good friends via that process too. Some of my blog hosts offer something similar. There is a trick to these opportunities too. Many regular promotional slots have dried up. It isn’t because the author/blogger got bored, it’s from lack of participation.
As authors, we don’t want those slots to dry up. We may not have a book release every month, but if the slot goes away it’s gone when we need it. My advise here is to follow those blogs who offer something like this, and share those posts on social media too. The goal is a two-stage one. First, the slot stays available and will be there when you need it. Second, if the slot grows over time it will be a better slot when you need it.
The slots I took advantage of were at PH Solomon’s, Sue Vincent’s, Colleen Chesebro’s, and Chris Graham’s places. Visit these people and make friends with them. Help keep their slots alive and growing.
I’ve been pretty successful with Lisa Burton Radio, but there are weeks when I don’t have a show. It’s rare these days, but it still happens. I want to keep this slot available for you guys. I’ll admit that I’m projecting my thought process onto the other regular slots, but if I stopped getting applicants, the show would end. That would be one less place to promote your new books. (Or your old books too for that matter.)
I guess what I’m trying to say is to work on your platform, even if you don’t have a new book to promote. Make some connections and participate in some promos for other people. Maybe some of them will be there for you when you need them.
Thank you to everyone who bought a copy of The Hat. If you enjoyed the story tell someone. The reviews are looking wonderful, and are always appreciated. Your effort might be as simple as telling your co-worker about the story. I’ll try to do the same thing for you.