My 2018 Business Plan

Like most years, I’m going to assume this will get lost in a sea of New Year’s Resolution posts. I’ve been pleasantly surprised in the past, so I’ll put it up today and see how it fares.

This year, my business plan is going to look a bit different. In the past it was all about taking on one more thing. Maybe that would be the thing that helped me really accomplish something. I always felt like if I worked just a bit harder, maybe it would be enough.

What I wound up doing was dedicating so much to those things that I had much less time for writing. I enjoy writing, and hate social media, so why did I go down that path? Previous business plans always included time for something new to test out. To be honest, Goodreads, Facebook, and Google Plus have all been a disappointment. Twitter still seems to provide some benefit, but not when compared to the time it requires. Facebook requires payment for anything to actually get seen now.

This year, I’m going to fall for yet another author philosophy. Most of these have a grain of truth to them, even though nothing seems to be the magic bullet. This one is: the best promotion an author can do is to release his next book.

I’m excited about 2018, because I have a head start. I have two complete books to release in the vault right now.

The Yak Guy ProjectThe oldest one is The Yak Guy Project. This is the novel I submitted to a publisher. If it isn’t picked up, I could release it around the end of winter. If it is picked up, there is still a chance it would be a 2018 release.

If a publisher wants it, the cover will probably change, but I can live with that. I can still use my Lisa Burton posters for promotion. The only thing remaining is to send it to my formatter, and that takes about a week.

Yak Guy is the one about a lazy young man who wakes up in an alternative world. He must learn many of the things he failed to learn in his previous life. He is helped along the way by a string of mentors and situation that are based upon the Major Arcana of the tarot.

The HatI’m also parked on The Hat. I’m excited about this one. I really enjoyed crafting these characters and having them interact with each other. This one will come out some time in January, and it’s already back from the formatter. I really like the Lisa Burton posters for this one too. Something new for me is the idea that Lizzie and the hat have more stories to tell, and could show up again one day.

The Hat is about a hard working young woman who’s dealing with some bad breaks. She comes across an old hat that is actually a being from another dimension. Together they form a symbiosis that allows them to accomplish more than either of them could do alone. Like I said, I’m really excited about the characters in this one. It gets pretty crazy and I think you guys will like it.

During my vacation, I only got two short windows to work on Estivation. I’m about ten percent of the way into it. My intention is to have this also be a novella, but I can’t be certain until I finish it. I’ve adopted the idea that stories will be as long as they need to be.

This means, if I manage to write about 30,000 new words of fiction this year, I will have three books release in 2018. I’m pretty sure I can manage that and more.

Releasing a book is also work, I might add. I’ll need to pre-write at least thirty blog tour posts to release three books. I have a living document with topics, and can reuse the topics for each book. There is also monitoring of those posts and all that goes with it.

If luck holds out, I will have ample time to write Macabre Macaroni stories for October, and may even manage a few short stories. Enough short stories could lead to a third Experimental Notebook, maybe for 2019. I’d also like to start on another novel length work.

In order to do this, some things have to go. The Entertaining Stories blog has always been ground zero for my writing career, and I’m going to keep it that way. I also want to dedicate myself to making Story Empire even bigger and more valuable to our followers over there.

Entertaining Stories feeds into all the popular social media sites, so I’ll have a presence on them. I get Facebook alerts, so that helps to a degree. (Even though most of them are from Facebook reaching for my wallet.) My blog even feeds into Goodreads and my Amazon author page.

I’ve never been hard to find, and the blog is a pretty easy way to reach me. However, I can still be found on the other places too. I just won’t monitor those as closely as the past.

Giving up some of the social media time means taking time for more of what I enjoy. I have some favorite authors I haven’t read in years. I want to remedy that in 2018.

I’ve always been a sporadic blogger, and that isn’t likely to change. I tend to land about five posts per week, occasionally more or less. I also have to keep to my Story Empire schedule.

I should also have more time to dedicate to invitations. I try to provide whatever a host asks for, but it got difficult last year. I want to enjoy any guest appearances or mutual promos we manage to come up with.

Lisa Burton Radio is still a blast for me, and it seems to be well received every week. I’ll stick with Thursdays for Lisa’s show. She is about due for another wave of guests as I type this. Keep this promo opportunity in mind if you’re doing a blog tour or just want to reach a new audience. I enjoy working with all the talented people on these, so there is something in it for me too.

And that’s it for my 2018 goals. They should be easy to reach. They should allow me more freedom to accept what comes my way. They should also be a lot more fun.

So welcome, 2018. We’re excited to have you. Lisa even says you can borrow her shoes.


Filed under Writing

53 responses to “My 2018 Business Plan

  1. I’m afraid 2018 has started without me. Pretty sure 2017 has given me a nasty hangover, so normal service (if there was ever such a thing) will have to wait. I usually do catch-up quite well, so right now, I don’t care if it snows!

    Liked by 1 person

  2. Happy New Year. Sounds like a good plan for the New Year

    Liked by 1 person

  3. Good luck with the plan. I’m with on the social media thing. Started stepping away from a bunch of the sites last year since my blog worked as a central hub. That definitely helps take some pressure off. The two covers look great.

    Liked by 1 person

    • Some of that just takes too much time. I really should use one of those schedulers to stay current with some social media. It’s just a matter of dedicating some time to the learning curve. I’ve given the occasional glance at the covers, so I kept them small this time. It helped keep them near the relevant text.


  4. Sounds like a full year ahead, Craig, and a promising one. I look forward to hanging out with the old and the new characters, and appreciate your enthusiasm for writing. Best wishes–

    Liked by 1 person

  5. Looks like you have everything under control. Best wishes.

    Liked by 1 person

  6. Your premises for the new books sound great. Best of luck with them and Happy 2018 to you.

    Liked by 1 person

  7. I love that you’re focusing on writing this year. Building a good backlist is always a sound idea. Rooting for you!

    Happy 2018 to you and yours.

    Liked by 1 person

  8. Good plan, Craig. I agree about the social media thing. I like to interact with friends on Facebook, but other than that, I just don’t do social media like the “experts” tell me I should.

    Looking forward to working with you to make Story Empire bigger and better. And when you do the new release, you know you’re welcome to be a guest on my blog.

    Liked by 1 person

  9. An interesting plan, Craig, I hope it goes well for you. I love social media so that isn’t a problem for me but time is. I have to limit my social media to get my writing and artwork done. Happy New Year and all the best for 2018.

    Liked by 1 person

  10. OMG – are you serious about Lisa’s shoes?! πŸ˜›
    I think making 2018 the year of doing stuff you’re happy and comfortable to work with and keeps you ‘true to yourself’ is definitely the way to go. Great business plan! πŸ˜€

    Liked by 1 person

  11. I think your 2018 business plan sounds great, and I have no doubt you’ll accomplish what you set out to you. Happy New Year, Craig!

    Liked by 1 person

  12. Reblogged this on Archer's Aim and commented:
    Craig Boyack shares his vision for his new year with some exciting publication plans. See what he has in store for this year. I’m excited about two of his upcoming books!

    Liked by 1 person

  13. You’ve got a good back list, and with all those new releases in the wings, 2018 could be a banner year for you.

    I am in complete agreement about social media. I do love Twitter (couldn’t live without that one) and blogging, but the rest of the stuff just sucks away valuable time. Don’t even get me started on Facebook. Blech!

    I haven’t done Lisa’s show in a while and it’s always because I never have the time to prepare something when my release rolls out. I’m going to try something new if it’s okay with you and email you now for the material to put together a spot in June. I figure with 6 months headway I’ve got no excuses not to get it done.

    Happy New Year to you and Lisa!

    Liked by 1 person

  14. Very good. I’m really looking forward to The Hat πŸ™‚

    Liked by 1 person

  15. Appreciate your dedication to writing AND your plan for 2018! Your two new books, I’m sure, are being awaited with great anticipation! Wishing you a great 2018, Craig!

    Liked by 1 person

  16. Good luck with accomplishing yoiur goals, Craig!!

    Liked by 1 person

  17. Hi Craig! I think you have a great plan for 2018. I’m sure you can do it. Good luck! I’ve been feeling like an exhausted octopus with the whole social media thing. I enjoy Twitter the most but it can take me hours to go through all the notifications there. I enjoy connecting with fans, followers and friends on social media but sometimes I wish I can clone myself at least twice to get it all done. I’ve decided to do more reading and writing and less social media in 2018. Let’s see how that works out. I have two books in the works and I’d like to publish one in the summer and the other in the fall, so I have my work cut out for me. Love the covers for ‘The Yak Guy Project’ and ‘The Hat’, so I’m wishing you all the best and rooting for you. Happy New Year! 2018 is going to be great! ❀ xx

    Liked by 1 person

    • I like connecting with people, but sometimes social media is like shouting into the void. I’m going to dedicate more time to actual writing this year and see what happens. Glad to hear the covers work for you. That’s always a concern.

      Liked by 1 person

  18. Happy New Year and I might just take you up on that offer of borrowing Lisa’s shoes! Lol.

    Liked by 1 person

  19. Two books in the vault? You’re already ahead of the game, Craig. And you’re right about social media – a person could spend all their time promoting and never get around to writing.

    Liked by 1 person

  20. your work is great keep going man 😍

    Liked by 1 person

  21. Good luck on the releases. We’ve actually had the best success with Facebook and Twitter. Goodreads is good for providing credibility for a book via reviews, especially for indie authors and new authors.

    Liked by 1 person

    • Thanks. FB seems to be falling off these days, but Twitter is still good to me. Some like Flipboard, Stumbleupon, and even Pinterest seem to work too.


      • We own several websites and manage several others. Facebook forwards the most traffic, with search engines being the top referrer for a few of them, and Facebook falling into second. Stumbleupon is good, but limits how much of your own work you can promote. Some people swear by Pinterest, but we don’t get as much traffic from there as other places. Flipboard is okay. Twitter is great for actually building relationships, and getting to know your customer base, and can also forward along steady traffic.

        Liked by 1 person

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