What Your Author Website is Likely Missing

Staci has a neat marketing tool for us over at Story Empire today.

Story Empire

BlogHi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

  • landing page to advertise news and collect email addresses
  • blog to share content, generate interest, and remain fresh in the minds of your fans
  • book pages so your work is well-defined and easy to find
  • about page to introduce yourself to new visitors
  • social media links so people can find you elsewhere online
  • contact page so your readers can reach you
  • platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.

  • Their…

View original post 937 more words

Advertisements

10 Comments

Filed under Uncategorized

10 responses to “What Your Author Website is Likely Missing

  1. Excellent post by Staci. Looking forward to more tips.

    Liked by 2 people

  2. She knows her marketing — thanks for sharing this, Craig.

    Liked by 2 people

  3. Hi Craig! Thanks for sharing this interesting and informative article. 🙂

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s