I'm about to tell you how it's going. Organizing my September and October pushes was a lot of work. I had to write all the posts for the Will O' the Wisp blog tour. I also had to think ahead to get the artwork for Lisa Burton's promotion of my Experimental Notebook. I had to write all her posts too.
I put together a couple of Amazon advertising campaigns for these books to run concurrently with everything else. I submitted the books for reviews, and some of them are landing at the perfect time.
Today, my stats showed that someone found my blog from Flipboard. I checked it out, and converted my Zite Magazine to Flipboard. It turned out to be a hosting I did for The Bow of Destiny. Good for me, and good for P. H. Solomon
I also discovered this graphic on Rosie's Book Reviews. These guys do a lot of book reviews, and it's an honor to be on one of their top ten lists. Will O' the Wisp is the ranked book, but the post was about my Experimental Notebook. This is another double benefit.
Maybe the theme tonight should be double benefits. Let's head in that direction.
Regular readers of Entertaining Stories have been awesome on this blog tour. Most of you have made a couple of the stops, and some of you have made all of them. The Twitter support has been unbelievable.
There is a double benefit here too. Hosts volunteer to give up their blog space for a day. When you guys show up en mass, it gives them a boost. They might even gain a follower or two out of the deal.
My benefit is self explanatory, but visitors might find a cool new blog to follow, or even make a new friend along the way. Win – win.
People who host authors are worth making friends with. Many followers of this blog are writers, and you'll want hosts yourself one day.
I went with Macabre Macaroni again this year, because Notebook came out and was fresh. I had to write all of them too, but I love writing them. It's been well received, but last year one went almost viral. That's tough to live up to. As the blog tour winds up this week, I still have two more stories to finish out October. I'm excited to share them with you.
I've done promotional stuff in the past, and had no results. There are sales this time around. I think it might be the multi pronged push as opposed to one small thing. The big surprise is sales of The Cock of the South. I'm not currently pushing it, but maybe I should. There have also been a lot of pages read via Kindle Unlimited.
Another unexpected thing was the acceleration of tweets about Panama. It has a Halloween theme too, and if someone would rather chase a demon through the jungle I'm fine with that. Black magic, witchcraft, hoodoo, vampire bats, fun for the whole family.
As the next week winds down, we decided to go camping one more time. I may be out of touch next weekend, but I could use a little nature time.
I think multi-pronged anything is good.
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It sounds like you’ve got some amazing stuff going on. My own experience has been that multi-pronged works the best. Congrats on such fab results and enjoy the camping trip!
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It’s easier to keep the train moving than to budge it in the first place. I still need my camp out, and I’m way behind on editing. Maybe I can take some editing camping. Ravens like it in the forest.
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Uh-oh. Shoo Doubt aside….well, when he shouldn’t be poking around, anyway.
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All great news. Good point on the multi-pronged promotional tactic. That seems to work the best because people can catch it in more than one spot. I had a question about the Amazon campaign. Have you tried one that spreads out the ads instead of doing it quickly? I’m doing it and it seems to have a daily cut off. Not sure if it’s effective and I can’t find much info on it.
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Never tried that option. Some of it slowed down. I think a few higher bidders showed up recently. I’m going to let it ride. The campaign for Notebook is making sales.
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I don’t think I’d recommend it from how it looks. If you only get 1-2 ads a day, it reduces the chance of getting an actual sale. I went with products instead of categories too, which seems to work better.
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That’s the popular advice, but my campaign by category is doing better. Less overall views, but more productive ones that lead to sales.
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Interesting. I might try to have two go head-to-head and use both tactics. Probably wait until I have a new book come out. Maybe 2 because I’d have to go category for ‘Crossing Bedlam’.
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I’m inventing this as I go. (And answering between Carol kills.) I will run more campaigns, but don’t want to think about it until after October.
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Seems like this month is really busy for a lot of people. Even those who aren’t authors trying to promote, write, or edit books. Not sure why.
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I’m not sure either, but I’m glad they are.
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I’m so happy that you are seeing great results from this campaign… you deserve it! And so interesting about the knock on sales of Panama and COTS. Readers are already bounding from one book to the next, which is great. Shows they love your writing!
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That could be it. I like the way you think.
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Fabulous news! I’m off to catch up. I stole writing time the last few days and put myself waaaay behind.
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I’ve just stolen writing time to do promotion. I need to get back to the things that matter.
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